Ensuring explicit and verifiable consent is the absolute cornerstone of running successful and compliant SMS and call campaigns in Bangladesh. Without proper consent, businesses risk alienating customers, facing complaints, and potentially encountering legal repercussions, even if specific local regulations are still developing.
For both SMS and call campaigns, consent must be:
Clear and Unambiguous: The language used to obtain consent must leave no doubt about what the user is agreeing to. Avoid vague terms.
Specific: If you plan to send promotional SMS and also bolivia phone number list make automated calls, you should ideally seek separate consent for each type of communication, or at least clearly bundle them in the consent language.
Affirmative Opt-in: Customers must take a deliberate action to opt-in, such as ticking an un-pre-ticked checkbox on a web form, sending a "YES" reply to a confirmation SMS, or verbally agreeing during a recorded call.
Transparent: Clearly state your brand's name, the type of messages/calls they will receive (e.g., "promotions," "alerts"), the expected frequency, and a clear method for opting out (e.g., "Reply STOP to unsubscribe").
Recorded and Stored: Maintain meticulous records of when, where, and how each consent was obtained. This is vital for demonstrating compliance.
By prioritizing these consent principles, businesses in Bangladesh can build a high-quality, engaged audience that genuinely wants to hear from them, leading to higher open rates, better engagement, and ultimately, more effective marketing campaigns.