What is segment delivery? Introducing the benefits of using it in email newsletters and our company's case studies
Posted: Tue Dec 03, 2024 5:28 am
If you can master segmented delivery, you can achieve results from email marketing relatively easily. However, this does not mean you should just keep segmenting. Segmented delivery increases the costs of list management and email content creation.
In this article, we will introduce techniques that email newsletter managers who are trying segmented sending for the first time can start using today.
Kairos3 Marketing is an MA tool that provides strong support for marketing and sales activities.
Contents of this article
Segment Delivery Overview
What is segment delivery?
Benefits and Effects of Segment Delivery
When to use segmented or simultaneous delivery
Segmentation methods that can be used in email newsletters
Segment by attributes
Segment by behavioral information
Segment by existing or potential customers
Case study: A segmentation method you can easily replicate
Points to note when using segmented delivery
Don't add too many segments
Don't forget to measure the results
Segment Delivery Overview
In this chapter
What is segmented distribution?
How effective is segmented delivery?
"When should I use segmented and simultaneous delivery?"
We will answer questions such as:
What is segment delivery?
Segment delivery is a method of email delivery that vp purchasing officer email lists classifies ( segments ) customer attributes and behavioral stages , and provides information that better matches the customer's interests.
Compared to sending emails to everyone on a list at once, sending emails to segments can increase open and click rates .
Benefits and Effects of Segment Delivery
The biggest advantage of segmented delivery is that it makes it easier to provide readers with information that matches their interests.
If you send information that is personalized to your interests, your readers will be grateful, saying, "That's exactly the information I wanted to know." Email content that readers appreciate will build a good relationship between your company and the reader, and increase your company's fans.
Readers who become fans are more likely to become interested in your products, which will ultimately lead to increased sales.
Segmentation allows you to deliver information that is more tailored to your interests, which naturally increases your email newsletter KPIs such as open rates and bounce rates.
According to data from an overseas survey , segmented delivery not only increases open rates and reduces cancellation rates, but also more than doubles click rates.
When to use segmented or simultaneous delivery
Use segmented and simultaneous delivery depending on the situation and purpose.
Segmented delivery is a measure to deliver information that matches the interests of readers. Conversely, segmented delivery is also a measure to prevent the delivery of unwanted information.
For example, let's say you segment your readers by "people who like alcohol." Even if you send "recommended izakayas in Osaka where you can have a quick drink after work" to people living in Tokyo, many of them will not be interested in the email content. As a result, the chances of them unsubscribing will increase.
In other words, segment delivery is appropriate when the attributes of the list can be clearly distinguished.
Segmented delivery is also useful when you want to send emails that appear to be individual, rather than mass, deliveries.
By using the "merge function" of your email distribution tool, you can make it look like your sales representatives are sending emails individually.
In this article, we will introduce techniques that email newsletter managers who are trying segmented sending for the first time can start using today.
Kairos3 Marketing is an MA tool that provides strong support for marketing and sales activities.
Contents of this article
Segment Delivery Overview
What is segment delivery?
Benefits and Effects of Segment Delivery
When to use segmented or simultaneous delivery
Segmentation methods that can be used in email newsletters
Segment by attributes
Segment by behavioral information
Segment by existing or potential customers
Case study: A segmentation method you can easily replicate
Points to note when using segmented delivery
Don't add too many segments
Don't forget to measure the results
Segment Delivery Overview
In this chapter
What is segmented distribution?
How effective is segmented delivery?
"When should I use segmented and simultaneous delivery?"
We will answer questions such as:
What is segment delivery?
Segment delivery is a method of email delivery that vp purchasing officer email lists classifies ( segments ) customer attributes and behavioral stages , and provides information that better matches the customer's interests.
Compared to sending emails to everyone on a list at once, sending emails to segments can increase open and click rates .
Benefits and Effects of Segment Delivery
The biggest advantage of segmented delivery is that it makes it easier to provide readers with information that matches their interests.
If you send information that is personalized to your interests, your readers will be grateful, saying, "That's exactly the information I wanted to know." Email content that readers appreciate will build a good relationship between your company and the reader, and increase your company's fans.
Readers who become fans are more likely to become interested in your products, which will ultimately lead to increased sales.
Segmentation allows you to deliver information that is more tailored to your interests, which naturally increases your email newsletter KPIs such as open rates and bounce rates.
According to data from an overseas survey , segmented delivery not only increases open rates and reduces cancellation rates, but also more than doubles click rates.
When to use segmented or simultaneous delivery
Use segmented and simultaneous delivery depending on the situation and purpose.
Segmented delivery is a measure to deliver information that matches the interests of readers. Conversely, segmented delivery is also a measure to prevent the delivery of unwanted information.
For example, let's say you segment your readers by "people who like alcohol." Even if you send "recommended izakayas in Osaka where you can have a quick drink after work" to people living in Tokyo, many of them will not be interested in the email content. As a result, the chances of them unsubscribing will increase.
In other words, segment delivery is appropriate when the attributes of the list can be clearly distinguished.
Segmented delivery is also useful when you want to send emails that appear to be individual, rather than mass, deliveries.
By using the "merge function" of your email distribution tool, you can make it look like your sales representatives are sending emails individually.