The Do's and Don'ts of SMS Marketing
Posted: Sat May 24, 2025 3:37 am
SMS marketing offers unparalleled directness and high engagement rates, but its effectiveness hinges on adherence to crucial best practices. Missteps can quickly lead to unsubscribes and damage to your brand reputation. Understanding the "Do's and Don'ts" is essential for successful SMS campaigns.
Do's:
Do obtain explicit consent: Always get clear, verifiable permission from subscribers before sending any message. This is a legal requirement (e.g., TCPA, GDPR) and builds trust.
Do identify yourself: Clearly state your brand name at the beginning of every message. Recipients should immediately know who is contacting them.
Do provide value: Offer exclusive discounts, timely updates, helpful tips, or personalized content. Every message should provide a clear benefit to the recipient.
Do keep it concise: SMS messages are short (typically 160 characters). Get straight to the point, use clear language, and avoid jargon.
Do include a clear Call-to-Action (CTA): Tell recipients exactly what youbolivia phone number listwant them to do next (e.g., "Shop now," "Click here," "Reply YES").
Do offer an easy opt-out: Include clear instructions on how to unsubscribe in every message (e.g., "Reply STOP to unsubscribe"). This is legally required and ensures compliance.
Do segment your audience: Send targeted messages based on demographics, purchase history, or preferences for increased relevance.
Don'ts:
Don't send unsolicited messages: Never text anyone without their explicit consent. This is illegal, annoying, and will lead to complaints.
Don't over-send: Bombarding subscribers with too many messages will lead to message fatigue and high opt-out rates. Find a balanced frequency.
Don't send at inconvenient times: Avoid sending messages late at night or very early in the morning. Respect your subscribers' personal time.
Don't use jargon or slang: Keep your language professional and easily understandable by a broad audience.
Don't ignore analytics: Fail to track open rates, click-through rates, and conversion rates. Without data, you can't optimize your campaigns.
Don't make it difficult to unsubscribe: A cumbersome opt-out process frustrates users and can lead to spam reports.
Don't use deceptive tactics: Be transparent about your offers and avoid misleading language that could trick users into clicking or purchasing.
By diligently following these guidelines, you can leverage SMS marketing to build strong customer relationships and drive significant results.
Do's:
Do obtain explicit consent: Always get clear, verifiable permission from subscribers before sending any message. This is a legal requirement (e.g., TCPA, GDPR) and builds trust.
Do identify yourself: Clearly state your brand name at the beginning of every message. Recipients should immediately know who is contacting them.
Do provide value: Offer exclusive discounts, timely updates, helpful tips, or personalized content. Every message should provide a clear benefit to the recipient.
Do keep it concise: SMS messages are short (typically 160 characters). Get straight to the point, use clear language, and avoid jargon.
Do include a clear Call-to-Action (CTA): Tell recipients exactly what youbolivia phone number listwant them to do next (e.g., "Shop now," "Click here," "Reply YES").
Do offer an easy opt-out: Include clear instructions on how to unsubscribe in every message (e.g., "Reply STOP to unsubscribe"). This is legally required and ensures compliance.
Do segment your audience: Send targeted messages based on demographics, purchase history, or preferences for increased relevance.
Don'ts:
Don't send unsolicited messages: Never text anyone without their explicit consent. This is illegal, annoying, and will lead to complaints.
Don't over-send: Bombarding subscribers with too many messages will lead to message fatigue and high opt-out rates. Find a balanced frequency.
Don't send at inconvenient times: Avoid sending messages late at night or very early in the morning. Respect your subscribers' personal time.
Don't use jargon or slang: Keep your language professional and easily understandable by a broad audience.
Don't ignore analytics: Fail to track open rates, click-through rates, and conversion rates. Without data, you can't optimize your campaigns.
Don't make it difficult to unsubscribe: A cumbersome opt-out process frustrates users and can lead to spam reports.
Don't use deceptive tactics: Be transparent about your offers and avoid misleading language that could trick users into clicking or purchasing.
By diligently following these guidelines, you can leverage SMS marketing to build strong customer relationships and drive significant results.