Compliant Lead Generation for SMS and Calls
Posted: Thu May 22, 2025 11:00 am
Compliant lead generation for SMS and calls is foundational to ethical and effective phone number marketing. It means acquiring phone numbers and permission to contact those numbers in strict adherence to regulations like the TCPA (Telephone Consumer Protection Act) in the US, along with local privacy laws in Bangladesh. Failure to comply can result in severe penalties and reputational damage.
The core principle is "prior express written consent" for marketing messages. This mandates a clear and unambiguous agreement from the consumer to receive specific types of marketing messages via phone, acknowledging that automated technology may be used. This consent should be obtained before sending any marketing texts or making automated calls. For lead generation, this translates to:
Clear Disclosure: When collecting phone numbers (e.g., via web forms, physical sign-up sheets), explicitly state that by providing their number, they agree to receive marketing messages via SMS and/or calls from your brand, including bolivia phone number list approximate message frequency and the ability to opt-out.
Affirmative Action: Users must actively tick a checkbox or reply "YES" to confirm their consent. Pre-checked boxes are generally not compliant.
No Condition of Purchase: Consent cannot be a condition for purchasing a product or service.
Easy Opt-Out: Every message must clearly state how to opt-out (e.g., "Reply STOP to unsubscribe").
Record Keeping: Maintain detailed records of consent, including when and how it was obtained.
By prioritizing transparency and explicit consent throughout your lead generation process, you build a compliant, engaged, and valuable phone number marketing list.
The core principle is "prior express written consent" for marketing messages. This mandates a clear and unambiguous agreement from the consumer to receive specific types of marketing messages via phone, acknowledging that automated technology may be used. This consent should be obtained before sending any marketing texts or making automated calls. For lead generation, this translates to:
Clear Disclosure: When collecting phone numbers (e.g., via web forms, physical sign-up sheets), explicitly state that by providing their number, they agree to receive marketing messages via SMS and/or calls from your brand, including bolivia phone number list approximate message frequency and the ability to opt-out.
Affirmative Action: Users must actively tick a checkbox or reply "YES" to confirm their consent. Pre-checked boxes are generally not compliant.
No Condition of Purchase: Consent cannot be a condition for purchasing a product or service.
Easy Opt-Out: Every message must clearly state how to opt-out (e.g., "Reply STOP to unsubscribe").
Record Keeping: Maintain detailed records of consent, including when and how it was obtained.
By prioritizing transparency and explicit consent throughout your lead generation process, you build a compliant, engaged, and valuable phone number marketing list.