Damaged Sender Reputation and Deliverability Issues
Posted: Thu May 22, 2025 9:34 am
CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography And Marketing Act): While the U.S. CAN-SPAM Act is less stringent than GDPR regarding prior consent for initial contact, it still has strict requirements. You must include your physical address, provide a clear and easy unsubscribe mechanism, and ensure your subject lines are not misleading. Crucially, if a recipient opts out, you must honor that request within 10 business days and cannot sell or transfer their email address. Purchased lists often contain individuals who have not consented, making compliance with opt-out requests difficult and increasing the likelihood of spam complaints.
Other Regional Laws: Many other countries jamaica phone number list and regions have their own anti-spam and data privacy laws (e.g., CCPA in California, CASL in Canada). Navigating this patchwork of regulations with a non-consensual list is a recipe for legal trouble.
In essence, while buying an email list itself might not be illegal in some jurisdictions, using it for marketing purposes without explicit consent is almost always non-compliant and risky.
Your sender reputation is vital for email deliverability. Email service providers (ESPs) and internet service providers (ISPs) monitor your sending behavior to determine if your emails are legitimate or spam.
High Bounce Rates: Purchased lists are notorious for containing outdated, invalid, or even fake email addresses. Sending to these addresses results in "hard bounces," which severely damage your sender reputation. A high bounce rate signals to ESPs that you're sending to poor-quality lists, potentially leading to your emails being flagged as spam or your domain being blacklisted.
Spam Complaints: Recipients on purchased lists haven't opted in to hear from you. Their natural reaction to an unsolicited email is often to mark it as spam. High spam complaint rates are a red flag for ESPs, leading to reduced deliverability, even for your legitimate, opt-in emails.
Spam Traps: Some purchased lists contain "spam traps" – inactive email addresses repurposed by anti-spam organizations to catch spammers. Hitting a spam trap can immediately land your domain on a blacklist, making it nearly impossible to reach anyone's inbox.
Other Regional Laws: Many other countries jamaica phone number list and regions have their own anti-spam and data privacy laws (e.g., CCPA in California, CASL in Canada). Navigating this patchwork of regulations with a non-consensual list is a recipe for legal trouble.
In essence, while buying an email list itself might not be illegal in some jurisdictions, using it for marketing purposes without explicit consent is almost always non-compliant and risky.
Your sender reputation is vital for email deliverability. Email service providers (ESPs) and internet service providers (ISPs) monitor your sending behavior to determine if your emails are legitimate or spam.
High Bounce Rates: Purchased lists are notorious for containing outdated, invalid, or even fake email addresses. Sending to these addresses results in "hard bounces," which severely damage your sender reputation. A high bounce rate signals to ESPs that you're sending to poor-quality lists, potentially leading to your emails being flagged as spam or your domain being blacklisted.
Spam Complaints: Recipients on purchased lists haven't opted in to hear from you. Their natural reaction to an unsolicited email is often to mark it as spam. High spam complaint rates are a red flag for ESPs, leading to reduced deliverability, even for your legitimate, opt-in emails.
Spam Traps: Some purchased lists contain "spam traps" – inactive email addresses repurposed by anti-spam organizations to catch spammers. Hitting a spam trap can immediately land your domain on a blacklist, making it nearly impossible to reach anyone's inbox.