Why accepting the terms is crucial:
Posted: Thu May 22, 2025 9:13 am
A Facebook Page, whether for a B2C or B2B business, must accept Facebook's (Meta's) Lead Ads Terms of Service before it can create and run Lead Generation campaigns. There isn't a separate set of terms for B2C vs. B2B; the same terms apply to any Page using the Lead Ads feature.
Compliance: It ensures your Page and advertising practices comply with Meta's policies, which are designed to protect user data and maintain a positive experience on the platform.
Functionality: If the terms aren't accepted, you simply won't be able to canada phone number list create or publish Lead Ads. Existing Lead Ads may also be paused or removed.
Legal Responsibility: By accepting, you acknowledge your responsibility to obtain proper consent from users, handle their data securely, and comply with all applicable privacy laws (like TCPA, GDPR, CCPA, etc.).
How to Accept the Lead Ads Terms of Service:
The process is generally straightforward and done through your Facebook Page settings or during the ad creation process in Ads Manager.
Here are the common ways to accept these terms:
During Ad Creation in Ads Manager:
When you create a new campaign with the "Leads" objective and select "Instant Forms" as your conversion location, if the terms haven't been accepted for the chosen Facebook Page, you will usually see a prompt or an error message.
This prompt will typically include a "View Terms" or "Accept Terms" button. Clicking it will open a pop-up window or redirect you to the terms.
You'll need to review the terms carefully and then click "Accept" or "I Agree."
Via Facebook Page Settings (Recommended if you're having issues):
Log in to your Facebook account that has admin access to the Facebook Page.
Navigate to your Facebook Page.
Go to Page Settings (the exact path might vary slightly depending on Meta's UI updates, but typically look for "Settings" or "Manage Page").
Look for a section related to "Lead Ads" or "Lead Generation" or "Integrations".
Within that section, you should find an option to "Accept Lead Ads Terms of Service" or "Lead Access."
Click on it, review the terms, and click "Accept."
Through Meta Business Suite/Business Manager:
Log in to Meta Business Suite or Business Manager.
Go to Business Settings.
Under the "Accounts" section, select "Pages."
Choose the specific Page for which you want to accept the terms.
Look for a tab or option like "Lead Ads Terms" or "Lead Access."
Click it, review the terms, and accept.
Important Notes:
Page-Specific: You need to accept the terms for each individual Facebook Page that you plan to use for Lead Generation campaigns. It's not a global acceptance for your entire Business Manager account.
No Reversal: Once you accept the terms, you generally cannot "un-accept" them. You are bound by them as long as you use the Lead Ads feature.
Regular Review: It's good practice to occasionally review Meta's Advertising Policies and Lead Ads Terms of Service, as they can be updated. Staying informed helps ensure ongoing compliance.
By proactively accepting these terms, you ensure your B2C or B2B lead generation efforts on Facebook and Instagram can run smoothly and compliantly.
Compliance: It ensures your Page and advertising practices comply with Meta's policies, which are designed to protect user data and maintain a positive experience on the platform.
Functionality: If the terms aren't accepted, you simply won't be able to canada phone number list create or publish Lead Ads. Existing Lead Ads may also be paused or removed.
Legal Responsibility: By accepting, you acknowledge your responsibility to obtain proper consent from users, handle their data securely, and comply with all applicable privacy laws (like TCPA, GDPR, CCPA, etc.).
How to Accept the Lead Ads Terms of Service:
The process is generally straightforward and done through your Facebook Page settings or during the ad creation process in Ads Manager.
Here are the common ways to accept these terms:
During Ad Creation in Ads Manager:
When you create a new campaign with the "Leads" objective and select "Instant Forms" as your conversion location, if the terms haven't been accepted for the chosen Facebook Page, you will usually see a prompt or an error message.
This prompt will typically include a "View Terms" or "Accept Terms" button. Clicking it will open a pop-up window or redirect you to the terms.
You'll need to review the terms carefully and then click "Accept" or "I Agree."
Via Facebook Page Settings (Recommended if you're having issues):
Log in to your Facebook account that has admin access to the Facebook Page.
Navigate to your Facebook Page.
Go to Page Settings (the exact path might vary slightly depending on Meta's UI updates, but typically look for "Settings" or "Manage Page").
Look for a section related to "Lead Ads" or "Lead Generation" or "Integrations".
Within that section, you should find an option to "Accept Lead Ads Terms of Service" or "Lead Access."
Click on it, review the terms, and click "Accept."
Through Meta Business Suite/Business Manager:
Log in to Meta Business Suite or Business Manager.
Go to Business Settings.
Under the "Accounts" section, select "Pages."
Choose the specific Page for which you want to accept the terms.
Look for a tab or option like "Lead Ads Terms" or "Lead Access."
Click it, review the terms, and accept.
Important Notes:
Page-Specific: You need to accept the terms for each individual Facebook Page that you plan to use for Lead Generation campaigns. It's not a global acceptance for your entire Business Manager account.
No Reversal: Once you accept the terms, you generally cannot "un-accept" them. You are bound by them as long as you use the Lead Ads feature.
Regular Review: It's good practice to occasionally review Meta's Advertising Policies and Lead Ads Terms of Service, as they can be updated. Staying informed helps ensure ongoing compliance.
By proactively accepting these terms, you ensure your B2C or B2B lead generation efforts on Facebook and Instagram can run smoothly and compliantly.