How to open access to statistics services and advertising accounts?
Posted: Mon Dec 09, 2024 7:07 am
Work on any project that comes to the 5 o'click agency for preliminary assessment or ongoing promotion and advertising begins with analysis. For all incoming applications, we conduct an assessment of the current state of the site and its promotion channels, looking for growth points and resource development. For new projects that have just begun work, a promotion or advertising campaign strategy is the first mandatory step.
Therefore, first of all, we ask to provide the agency with access to statistics, webmaster services or advertising accounts. Since some clients encounter difficulties with this, we decided to prepare detailed step-by-step instructions on opening access and simply refer clients to it.
But first, briefly for those who don’t need instructions – the name of the account for which you need to grant access: it is the same for Google Analytics, Google Search Console, Google Adwords, Yandex.Metrica and Yandex.Webmaster:
NB: anticipating questions about the fact that the email taiyuan mobile phone numbers database address should be in the @yandex.ru or @gmail.com zone – this is not necessary. This account is registered in all necessary services.
Below we will provide more details on providing access to each tool, as well as access to advertising accounts and social media accounts.
Access to statistics
There are different levels of access to statistics services depending on the goals and objectives. At any time, the owner or holder of full access to the account can close irrelevant guest access.
Opening access to Yandex.Metrica
Step 1. To open access to Yandex.Metrica, go to the home page metrika.yandex.ru and log in to your account.
Step 2. On the counter page, in the left menu, click “Settings”:
Yandex.Metrica
Step 3. Select the "Access" section:
Yandex.Metrica
Step 4. Click the "Add User" button:
Yandex.Metrica
Step 5. Enter the required login and select rights: for a preliminary audit, only viewing is enough; for continuous work with SEO or contextual advertising, full access is required. Click the "Add" button:
Yandex.Metrica
Alternative method. When you need to analyze several sites that are on one Yandex.Metrica account, it is more convenient to provide access to the entire account. This can be done in the menu "Representatives" - "New representative":
Yandex.Metrica
Opening access to Google Analytics
Step 1: To grant access to Google Analytics, log in to your personal account at google-analytics.com .
Step 2. Go to the "Administrator" menu and in the second "Resource" column, select "Access Management":
Therefore, first of all, we ask to provide the agency with access to statistics, webmaster services or advertising accounts. Since some clients encounter difficulties with this, we decided to prepare detailed step-by-step instructions on opening access and simply refer clients to it.
But first, briefly for those who don’t need instructions – the name of the account for which you need to grant access: it is the same for Google Analytics, Google Search Console, Google Adwords, Yandex.Metrica and Yandex.Webmaster:
NB: anticipating questions about the fact that the email taiyuan mobile phone numbers database address should be in the @yandex.ru or @gmail.com zone – this is not necessary. This account is registered in all necessary services.
Below we will provide more details on providing access to each tool, as well as access to advertising accounts and social media accounts.
Access to statistics
There are different levels of access to statistics services depending on the goals and objectives. At any time, the owner or holder of full access to the account can close irrelevant guest access.
Opening access to Yandex.Metrica
Step 1. To open access to Yandex.Metrica, go to the home page metrika.yandex.ru and log in to your account.
Step 2. On the counter page, in the left menu, click “Settings”:
Yandex.Metrica
Step 3. Select the "Access" section:
Yandex.Metrica
Step 4. Click the "Add User" button:
Yandex.Metrica
Step 5. Enter the required login and select rights: for a preliminary audit, only viewing is enough; for continuous work with SEO or contextual advertising, full access is required. Click the "Add" button:
Yandex.Metrica
Alternative method. When you need to analyze several sites that are on one Yandex.Metrica account, it is more convenient to provide access to the entire account. This can be done in the menu "Representatives" - "New representative":
Yandex.Metrica
Opening access to Google Analytics
Step 1: To grant access to Google Analytics, log in to your personal account at google-analytics.com .
Step 2. Go to the "Administrator" menu and in the second "Resource" column, select "Access Management":