The "Core 4" Advertising Methods: Alex Hormozi identifie

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s four fundamental ways to generate leads:
Warm Outreach: Engaging with people you already know (e.g., existing customer base, network).
Posting Content: Consistently creating valuable content to attract leads (e.g., blogs, videos, social media posts).
Cold Outreach: Reaching out to strangers who fit your target demographic (e.g., cold emails, direct messages, cold calls).
Paid Ads: Utilizing advertising platforms to spread awareness and reach a larger, targeted audience (e.g., Facebook/Meta Ads, Google Ads, LinkedIn Ads).
Building an Audience: The importance of consistently creating content to grow a "warm" База данных номеров WhatsApp в Казахстане audience is stressed. A warm audience leads to increased trust and simplifies subsequent acquisition efforts.
Leveraging Others for Leads:
Referrals: Implementing systems to encourage existing customers to refer new ones.
Affiliates: Partnering with other businesses or individuals to promote your products/services in exchange for a commission.
Agencies: Working with agencies that have expertise in lead generation.
Focus on Quality Over Quantity: While volume is important, the emphasis is on filtering for profitable leads that are more likely to convert and provide a high lifetime value. This can be achieved through:
Targeting specific leads: Being precise about who you attract (e.g., based on income, profession, company size).
Multi-step processes: Adding more steps or "friction" (like application forms or quizzes) to the lead generation process to qualify prospects.
Nature of the offer: Offers that require more commitment (e.g., a "schedule a call" offer vs. a free guide) tend to produce higher-quality leads.
Providing value first: Offering valuable content and establishing authority attracts more qualified leads.
Financial Considerations: Understanding and optimizing Customer Acquisition Cost (CAC) relative to Lifetime Gross Profit per Customer (LTGP) is crucial for scaling lead generation efforts.
Applicability to B2C and B2B:
The strategies from Acquisition.com apply to both B2C and B2B, but with different nuances:

B2C Lead Generation: Often focuses on higher volume, shorter sales cycles, and emotional appeals. Strategies like paid ads (especially social media), lead magnets (e.g., discounts, free samples), influencer marketing, and simple opt-in forms are common. The "Core 4" apply directly, with content and paid ads typically being high-volume drivers.
B2B Lead Generation: Characterized by longer sales cycles, higher average deal values, and logical/ROI-driven decisions. Strategies often involve more detailed content (whitepapers, case studies), professional networking (LinkedIn), direct outreach, webinars, and highly personalized campaigns. The "Core 4" are also central, with cold outreach and content marketing often tailored to specific company pain points. Account-Based Marketing (ABM) principles, though not explicitly a "Core 4" method, align with the idea of highly targeted "warm outreach" and "cold outreach" to specific high-value businesses.
In essence, "$100M Leads" provides actionable playbooks for businesses to consistently generate high-quality leads, helping them scale from initial customer acquisition to significant daily lead volumes.