Who is a "caregiver"?
Posted: Mon Dec 09, 2024 6:45 am
The Caregiver is one of the twelve marketing archetypes. He desires to help and care for others. He enjoys doing things for others and is very empathetic. His greatest fear is selfishness and ingratitude from others. This archetype is particularly suitable for health products, or products and services intended for families or non-profit organizations. Examples of such companies include Dove, Unicef, or local companies such as People in Need.
Marketing Archetype: The Discoverer
Who is the "discoverer"?
The Explorer is another of the twelve marketing archetypes. They are characterized by a desire for adventure, freedom, and discovery, and their greatest fear is confinement. A product or service that we would classify under the Explorer archetype gives its customers a sense of freedom and encourages individuality. Examples of such brands are travel agencies, sporting goods stores, or Go Pro.
Marketing Archetype: Lover
Who is the "lover"?
The lover is another of the twelve marketing archetypes. He craves finland telemarketing list love and the pleasure of others and enjoys establishing relationships. His main characteristic is passion. The goal is to evoke emotions such as infatuation or love in order to win over the customer and make them stay loyal to the brand. The lover's greatest fear is rejection and loneliness. And which companies would we classify under this archetype? For example, Victoria's Secret, Nespresso or Ferrero Rocher... These famous brands are characteristic representatives of this archetype.
Marketing Archetype: Clown
Who is the "clown"?
We ranked the clown in fourth place: his main goal is to entertain and make his audience laugh. The clown is cheerful, has a strong sense of humor and is always in a positive mood. Typical brands representing the clown archetype are Skittles, Fanta or Old Spice. The biggest scarecrow for the clown archetype is boredom.
Marketing Archetype: The Magician
Who is the "magician"?
The main goal of the magician is to surprise. The magician strives to make dreams come true and makes people feel that nothing is impossible. Thanks to this, this archetype is most often used with technology brands. Their communication is focused on the individual rather than the group. The biggest fear is the unintended consequences of their actions or harming others. An example of a brand in the magician archetype is Pixar or Apple.
Marketing Archetype: The Discoverer
Who is the "discoverer"?
The Explorer is another of the twelve marketing archetypes. They are characterized by a desire for adventure, freedom, and discovery, and their greatest fear is confinement. A product or service that we would classify under the Explorer archetype gives its customers a sense of freedom and encourages individuality. Examples of such brands are travel agencies, sporting goods stores, or Go Pro.
Marketing Archetype: Lover
Who is the "lover"?
The lover is another of the twelve marketing archetypes. He craves finland telemarketing list love and the pleasure of others and enjoys establishing relationships. His main characteristic is passion. The goal is to evoke emotions such as infatuation or love in order to win over the customer and make them stay loyal to the brand. The lover's greatest fear is rejection and loneliness. And which companies would we classify under this archetype? For example, Victoria's Secret, Nespresso or Ferrero Rocher... These famous brands are characteristic representatives of this archetype.
Marketing Archetype: Clown
Who is the "clown"?
We ranked the clown in fourth place: his main goal is to entertain and make his audience laugh. The clown is cheerful, has a strong sense of humor and is always in a positive mood. Typical brands representing the clown archetype are Skittles, Fanta or Old Spice. The biggest scarecrow for the clown archetype is boredom.
Marketing Archetype: The Magician
Who is the "magician"?
The main goal of the magician is to surprise. The magician strives to make dreams come true and makes people feel that nothing is impossible. Thanks to this, this archetype is most often used with technology brands. Their communication is focused on the individual rather than the group. The biggest fear is the unintended consequences of their actions or harming others. An example of a brand in the magician archetype is Pixar or Apple.