What is email marketing? A thorough explanation of the basics, benefits, and examples
Posted: Tue Dec 03, 2024 5:11 am
We will explain in an easy-to-understand manner everything from the basics of what email marketing is to email marketing techniques, KPIs, and success stories.
The contents of this article are also explained in detail in the free downloadable material " Get your emails read and lead to business negotiations! Email Marketing Textbook ." If you are interested, please feel free to download it.
Kairos3 Marketing is an MA tool that provides strong support for marketing and sales activities.
Contents of this article
Email Marketing Overview
What is Email Marketing?
Email newsletters are a type of email marketing
Businesses that benefit from email marketing
Benefits of Email Marketing
Benefit 1 of email marketing: It is cost-effective
Benefit 2 of email marketing: It’s relatively easy to get started
The tools you need for email marketing
Email delivery tools
Marketing Automation
6 email marketing techniques
1: Email newsletter
2: Step email
3. Advertising and sales emails
4: Event information and event notification emails
5: Event report email
6. Auto-reply email
4 KPIs for Email Marketing
Successful transmission rate (transmission error rate)
Open rate
Click-Through Rate
Conversion rate (CVR)
Email marketing success story: 10x increase in sales rate from telemarketing
Email Marketing Overview
In order to consider planning and implementing email marketing, it is important to have a solid understanding of the basics and objectives of email marketing.
What is Email Marketing?
Email marketing is a method of communication chief vp operations email lists using email.
Get potential customers (leads) to become fans of your company and your products
Develop mechanisms to encourage people to purchase our products
This is a marketing strategy.
Email marketing can reach a large number of leads at a lower cost than other marketing methods, which is why it is widely used in both BtoB and BtoC marketing.
Email newsletters are a type of email marketing
Of the six email marketing methods, email newsletters are the most well-known. Therefore, some people may think that "email marketing is email newsletters." However, email newsletters are only one of the email marketing methods.
An email newsletter is an email marketing measure that involves regular communication with your company's customer list via email. For details on email marketing methods other than email newsletters, see the chapter " Six Email Marketing Methods ."
Summary of the basics of e-mail newsletters
The basics and knowledge of e-mail newsletters are summarized in " What is an e-mail newsletter? Tips for getting your e-mail newsletter read and not being annoying ." Please take a look at this as well.
Businesses that benefit from email marketing
Email marketing is used by many companies because it allows you to contact a large number of leads while keeping costs down. It is particularly well suited to B2B businesses, where email recipients often check their emails on their PCs.
According to a survey by SuperOffice , which looked at click rates for email newsletters by device , PCs boast an overwhelmingly higher click rate than tablets and mobile phones. Since B2B email newsletters are often opened on company computers, it can be assumed that click rates are likely to be higher.
The contents of this article are also explained in detail in the free downloadable material " Get your emails read and lead to business negotiations! Email Marketing Textbook ." If you are interested, please feel free to download it.
Kairos3 Marketing is an MA tool that provides strong support for marketing and sales activities.
Contents of this article
Email Marketing Overview
What is Email Marketing?
Email newsletters are a type of email marketing
Businesses that benefit from email marketing
Benefits of Email Marketing
Benefit 1 of email marketing: It is cost-effective
Benefit 2 of email marketing: It’s relatively easy to get started
The tools you need for email marketing
Email delivery tools
Marketing Automation
6 email marketing techniques
1: Email newsletter
2: Step email
3. Advertising and sales emails
4: Event information and event notification emails
5: Event report email
6. Auto-reply email
4 KPIs for Email Marketing
Successful transmission rate (transmission error rate)
Open rate
Click-Through Rate
Conversion rate (CVR)
Email marketing success story: 10x increase in sales rate from telemarketing
Email Marketing Overview
In order to consider planning and implementing email marketing, it is important to have a solid understanding of the basics and objectives of email marketing.
What is Email Marketing?
Email marketing is a method of communication chief vp operations email lists using email.
Get potential customers (leads) to become fans of your company and your products
Develop mechanisms to encourage people to purchase our products
This is a marketing strategy.
Email marketing can reach a large number of leads at a lower cost than other marketing methods, which is why it is widely used in both BtoB and BtoC marketing.
Email newsletters are a type of email marketing
Of the six email marketing methods, email newsletters are the most well-known. Therefore, some people may think that "email marketing is email newsletters." However, email newsletters are only one of the email marketing methods.
An email newsletter is an email marketing measure that involves regular communication with your company's customer list via email. For details on email marketing methods other than email newsletters, see the chapter " Six Email Marketing Methods ."
Summary of the basics of e-mail newsletters
The basics and knowledge of e-mail newsletters are summarized in " What is an e-mail newsletter? Tips for getting your e-mail newsletter read and not being annoying ." Please take a look at this as well.
Businesses that benefit from email marketing
Email marketing is used by many companies because it allows you to contact a large number of leads while keeping costs down. It is particularly well suited to B2B businesses, where email recipients often check their emails on their PCs.
According to a survey by SuperOffice , which looked at click rates for email newsletters by device , PCs boast an overwhelmingly higher click rate than tablets and mobile phones. Since B2B email newsletters are often opened on company computers, it can be assumed that click rates are likely to be higher.