improve positions for key queries to attract new customers

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Fabiha1020
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Joined: Tue Oct 21, 2025 10:57 am

improve positions for key queries to attract new customers

Post by Fabiha1020 »

While working with Fleet Care, we faced several challenges. First, the high competition in the B2B trucking services market in the US required special attention to keyword selection and creating competitive content. Second, the client’s website had problems with technical aspects due to the lack of access to change content, as partners working with the site often turned off or even broke necessary elements. Given this, we took responsibility for technical edits, which allowed us to steadily improve the site’s position, — notes Sergey Ivanov, SEO specialist at Inweb.
Considering the geographical features and competitive environment, Inweb actively worked on expanding the site structure, creating new pages for important cities and regions in the USA. First, they created pages for all important cities, then redirected them to the main pages, as the search results significantly changed in favor of the new pages. This decision allowed to maintain stability of positions and effectively manage content.

The results of such SEO solutions speak for themselves


In May 2022, compared to May 2025, we recorded a 725% increase in traffic.
SEO promotion for Fleet Care with an emphasis on the find & buy verified datasets USA and Europe — results of the work of the Inweb agency
In the first three months of 2025 (January 1 - March 31), compared to the same period in 2022, we achieved an increase of 855%.
SEO promotion for Fleet Care with a focus on the USA and Europe — Inweb's work results
We help businesses grow through online promotion — Inweb

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Performance marketing (SEO & PPC) for camping products Evocamp with a focus on Germany
Evocamp is a company specializing in the sale of camping products, including gas cylinders, on the German market. The client approached Inweb with a request to increase visibility and sales of their products through organic traffic. The main goal was to receive orders from organic search.

While working with the client, we faced several challenges

First, there was a problem with finding a professional copywriter who could prepare high-quality content in German, since the Evocamp team employs multilingual specialists, and our copywriters could not provide a high level of writing in German. Because of this, we had to spend a lot of time searching for a new copywriter on exchanges. Second, the site had a small range of products, so optimization was difficult and required special attention to each category and product card, — note Olga Stukanovska and Yaroslava Chygrin, the Inweb SEO team that worked with Evocamp.

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Thanks to intensive work on content and technical tasks
we managed to improve the visibility of the site and attract organic traffic, although the results were not immediate due to the limited assortment. In addition, we actively worked on expanding the structure of the site, taking into account existing requests, and selected local platforms for outreach, which helped strengthen our position in the German market. Since an important aspect in this country is the confirmation of the origin of products and certification, we also focused on optimizing EEAT factors .

Later, Inweb and Evocamp began to cooperate
on another digital channel - PPC advertising. Evocamp set Inweb the task of achieving a ROAS of 300% on the advertising account, maintaining a high level of return on investment even in the low season. The main goal was to maximize the number of sales during the season and at the same time maintain the effectiveness of advertising campaigns.
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