The differential essence of Mobile Marketing in learning Digital Marketing
Posted: Tue Dec 03, 2024 5:01 am
Digital Strategy and Online Management , Mobile Marketing
Mobile Marketing is perhaps the most complex discipline of Digital Marketing, among other things, because its speed of evolution is very high, and new concepts, services and theories appear that are difficult to assimilate. In just ten years, with the mutation of the mobile phone into a smart device, Mobile Marketing has modified communication strategies that did not take into account the mobility of the consumer.
To make matters even more complicated, there are currently no clear patterns of behavior that can help define very concise marketing strategies. The trial-and-error dynamic continues to be the guideline for professionals.
UOC - Mobile MarketingIn many cases, these professionals need vp compliance email lists to train to enrich their knowledge, and institutions dedicated to teaching, such as the UOC (Universitat Oberta de Catalunya), make an effort to impart specialized knowledge that evolves rapidly.
Xavier Folguera, director of Advertis and Master in Digital Marketing and E-Commerce, has collaborated in the Master in Digital Marketing taught by this university, through an interview where he reviewed some concepts of Mobile Marketing.
This Master's degree focuses on key aspects of the tools and disciplines involved in Digital Marketing, including mobile marketing.
The great paradigm shift in mobile marketing
The most relevant aspect of this discipline has been the paradigm shift in the very essence of Digital Marketing. Until ten years ago, Digital Marketing remained faithful to its role of analysis and development of strategies to promote new products and disseminate them through different communication channels.
With the appearance of smart phones , digital marketing has surpassed itself because, in addition to assuming the traditional tasks of market analysis, strategies and dissemination, it can actively and directly participate in the creation of new products and services.
The truth is that mobile marketing has gone from being a railway to becoming a locomotive. It has gone from relying on devices to channel information to becoming content in itself.
Thanks to the new concepts that have emerged with mobile devices, such as geolocation , personalization and instantaneousness , companies can offer new services and products based on applications that we make our own. We all use a mobile device, personal and non-transferable, which we rarely share with anyone. A faithful travel companion configured as we want, that guides us everywhere and that responds to our lifestyle, without understanding schedules or calendars.
In itself, this scenario is a business opportunity for many companies and professionals, and is sufficient reason to reconsider our professional knowledge with updated training.
Mobile Marketing is perhaps the most complex discipline of Digital Marketing, among other things, because its speed of evolution is very high, and new concepts, services and theories appear that are difficult to assimilate. In just ten years, with the mutation of the mobile phone into a smart device, Mobile Marketing has modified communication strategies that did not take into account the mobility of the consumer.
To make matters even more complicated, there are currently no clear patterns of behavior that can help define very concise marketing strategies. The trial-and-error dynamic continues to be the guideline for professionals.
UOC - Mobile MarketingIn many cases, these professionals need vp compliance email lists to train to enrich their knowledge, and institutions dedicated to teaching, such as the UOC (Universitat Oberta de Catalunya), make an effort to impart specialized knowledge that evolves rapidly.
Xavier Folguera, director of Advertis and Master in Digital Marketing and E-Commerce, has collaborated in the Master in Digital Marketing taught by this university, through an interview where he reviewed some concepts of Mobile Marketing.
This Master's degree focuses on key aspects of the tools and disciplines involved in Digital Marketing, including mobile marketing.
The great paradigm shift in mobile marketing
The most relevant aspect of this discipline has been the paradigm shift in the very essence of Digital Marketing. Until ten years ago, Digital Marketing remained faithful to its role of analysis and development of strategies to promote new products and disseminate them through different communication channels.
With the appearance of smart phones , digital marketing has surpassed itself because, in addition to assuming the traditional tasks of market analysis, strategies and dissemination, it can actively and directly participate in the creation of new products and services.
The truth is that mobile marketing has gone from being a railway to becoming a locomotive. It has gone from relying on devices to channel information to becoming content in itself.
Thanks to the new concepts that have emerged with mobile devices, such as geolocation , personalization and instantaneousness , companies can offer new services and products based on applications that we make our own. We all use a mobile device, personal and non-transferable, which we rarely share with anyone. A faithful travel companion configured as we want, that guides us everywhere and that responds to our lifestyle, without understanding schedules or calendars.
In itself, this scenario is a business opportunity for many companies and professionals, and is sufficient reason to reconsider our professional knowledge with updated training.