Additionally, Alexa’s Audience Overlap tool can help you visualize where your search market share is converging with competitors.
A Content Inventory
Work with your team to identify what content and assets you already have. Based on your results, you can often repurpose content and save tons of time and energy. This also allows you to prioritize and designate your existing find buy verified datasets theme and future content which you can then use to test for increasing conversions.
Facilitate The Purchase
In B2B, prospects don’t take well to the hard-sell.
Instead, 80% of the work should already be done before the call via the effectiveness of the content you’ve put in front of them. Bonus: woo them further with a structured remarketing strategy (we’ll show you how to do this later). You’ll practically have them drooling by the time you get them on the phone.
And that brings us to tracking, which is so important it deserves its own section…
Measuring B2B PPC Results in an Accurate, Fair and Transparent Way
Data tracking is like building a house. Without a rock-solid foundation, everything is bound to crumble.
Without proper tracking, you’ll never truly know what’s working and what’s wasting money. Thus, you can’t decommission ineffective campaigns and double down on revenue generators.