How to make an email newsletter
Posted: Tue Dec 03, 2024 4:59 am
In this article, you will receive step-by-step instructions on how to create an email newsletter and learn the basic principles of email marketing that will help increase the effectiveness of your newsletters.
Email marketing is one of the most profitable, but at the same time, one of the most underrated marketing channels. One of our case studies shows that email newsletters can bring up to 9736% return on investment. Read more about how we sold 2 tractors worth 12 million with the help of email newsletters at the link.
How to make an email newsletter effective
Set goals and prescribe a strategy. It's banal, but not without it. Any activity without a clear strategy is chaos.
Send email newsletters that correspond to the interests of each segment of the target audience. If you are not just interested in the question of how to make an email newsletter, but you want to make it really effective, then you need to segment the contact base.
Want to sell something? Give a benefit first. Don't just send promotional emails. This is ineffective. Create content-based email newsletters that will build loyalty to your company, and then sell.
Regularity and more regularity. Spontaneous mailings once every six months do not work. Determine by trial and error the optimal shipping frequency and write to consumers.
Collect your base. Reduce the number of fields on the registration form to a minimum and make the procedure as pleasant as possible for the person. Give profit.
How to make an email newsletter to get the most out of it? Structure the letter and work on the design. When you hire us for email marketing, one of the first steps we take is to create a template design for all future mailings. This allows you to speed up work and adhere to the corporate style in all mailings. You can familiarize yourself with our services and order email marketing by following the link.
Analyze the results and constantly macau business email list test something new: themes, send time, button color, structure, etc.
SendPulse is a convenient Ukrainian service for mass mailings, creating chat bots, marketing automation, as well as a simple CRM system. Here you can create and send a letter in a matter of minutes, and the prompt technical support will always quickly answer any question you may have. When registering using this link, you will receive UAH 1,250 when switching to a paid tariff. Numerous built-in tips and tutorials will help you learn how to create an email newsletter quickly and easily.
The SendPulse team supports Ukrainian entrepreneurs and participates in our Help Ukrainian Business (HUB) initiative. This is a support center for Ukrainian business. You can learn more about the initiative on the Help Ukrainian Business page .
How to make an email newsletter: step-by-step instructions
Next, we will consider in detail each stage of creating an email newsletter in the block editor. Most modern services provide an opportunity to create letters in a block editor. So our instructions will be useful even if you plan to create email newsletters on other services.
Register and enter your personal account
How to make an email newsletter: step-by-step instructions
On the left you will see the control panel. Click the "Create newsletter" button. After that, a page with email settings will appear. Here you need to specify the subject of the letter, the name of the sender, the mailing list and the email from which the mailing will be made.
How to make an email newsletter
You need to download the contact database and confirm the sender's email in advance. You can download the email database in the "Address books" tab. The email you specified must be confirmed. It is important that it is registered on your site's domain. This will reduce the probability of getting into SPAM. We recommend using personalization in the subject of the letter. This is one of the ways to increase the percentage of users who will open the newsletter. These are the first, but very important steps before making an email newsletter. After filling in all the fields, click the "Next" button.
Ready-made templates or how to make an email newsletter quickly
In the new window, choose the method of creating a letter. The fastest way to get started is to use ready-made templates. It is easier and faster than creating a template using the designer from scratch or in an HTML editor. You can choose your own templates for future mailings.
How to make an email newsletter
Universal letter structure
Let's go to the design of the letter and consider the option of how to make an email newsletter using ready-made templates. Choose a suitable template design. After loading the block editor, on the left you will see the elements that make up the letter. The first element — structures make it possible to "cut" the sheet into columns: one, two, three, etc. Below are elements such as images, text, separators and social networks. Using them is very simple - just select one of them and drag it to the desired place to add. If you do not know how to create an email newsletter, you can take the following structure as a basis:
Cap with logo, mode of operation or contact phone number.
Banner with key message and CTA.
Text that explains the subject of the letter and the title.
One or more contrasting buttons.
Footer with address and useful links.
If you don't find anything that interests you in the ready-made templates, you can choose "Template Builder" and settle on one of the 6 template structures.
How to make an email newsletter
We chose the basic one and got such a template, which is very easy to edit using the block editor.
How to make an email newsletter
After editing the basic template, your letter may look like this.
How to make an email newsletter
Sending an email newsletter
When the letter is ready, check everything and click "Save and continue" and click "Next". The mailing window will open. Here we check the box opposite "Add Google Analytics tags" to be able to track site conversions and other activity of email subscribers in Google Analytics. After that, press "Next".
Email marketing is one of the most profitable, but at the same time, one of the most underrated marketing channels. One of our case studies shows that email newsletters can bring up to 9736% return on investment. Read more about how we sold 2 tractors worth 12 million with the help of email newsletters at the link.
How to make an email newsletter effective
Set goals and prescribe a strategy. It's banal, but not without it. Any activity without a clear strategy is chaos.
Send email newsletters that correspond to the interests of each segment of the target audience. If you are not just interested in the question of how to make an email newsletter, but you want to make it really effective, then you need to segment the contact base.
Want to sell something? Give a benefit first. Don't just send promotional emails. This is ineffective. Create content-based email newsletters that will build loyalty to your company, and then sell.
Regularity and more regularity. Spontaneous mailings once every six months do not work. Determine by trial and error the optimal shipping frequency and write to consumers.
Collect your base. Reduce the number of fields on the registration form to a minimum and make the procedure as pleasant as possible for the person. Give profit.
How to make an email newsletter to get the most out of it? Structure the letter and work on the design. When you hire us for email marketing, one of the first steps we take is to create a template design for all future mailings. This allows you to speed up work and adhere to the corporate style in all mailings. You can familiarize yourself with our services and order email marketing by following the link.
Analyze the results and constantly macau business email list test something new: themes, send time, button color, structure, etc.
SendPulse is a convenient Ukrainian service for mass mailings, creating chat bots, marketing automation, as well as a simple CRM system. Here you can create and send a letter in a matter of minutes, and the prompt technical support will always quickly answer any question you may have. When registering using this link, you will receive UAH 1,250 when switching to a paid tariff. Numerous built-in tips and tutorials will help you learn how to create an email newsletter quickly and easily.
The SendPulse team supports Ukrainian entrepreneurs and participates in our Help Ukrainian Business (HUB) initiative. This is a support center for Ukrainian business. You can learn more about the initiative on the Help Ukrainian Business page .
How to make an email newsletter: step-by-step instructions
Next, we will consider in detail each stage of creating an email newsletter in the block editor. Most modern services provide an opportunity to create letters in a block editor. So our instructions will be useful even if you plan to create email newsletters on other services.
Register and enter your personal account
How to make an email newsletter: step-by-step instructions
On the left you will see the control panel. Click the "Create newsletter" button. After that, a page with email settings will appear. Here you need to specify the subject of the letter, the name of the sender, the mailing list and the email from which the mailing will be made.
How to make an email newsletter
You need to download the contact database and confirm the sender's email in advance. You can download the email database in the "Address books" tab. The email you specified must be confirmed. It is important that it is registered on your site's domain. This will reduce the probability of getting into SPAM. We recommend using personalization in the subject of the letter. This is one of the ways to increase the percentage of users who will open the newsletter. These are the first, but very important steps before making an email newsletter. After filling in all the fields, click the "Next" button.
Ready-made templates or how to make an email newsletter quickly
In the new window, choose the method of creating a letter. The fastest way to get started is to use ready-made templates. It is easier and faster than creating a template using the designer from scratch or in an HTML editor. You can choose your own templates for future mailings.
How to make an email newsletter
Universal letter structure
Let's go to the design of the letter and consider the option of how to make an email newsletter using ready-made templates. Choose a suitable template design. After loading the block editor, on the left you will see the elements that make up the letter. The first element — structures make it possible to "cut" the sheet into columns: one, two, three, etc. Below are elements such as images, text, separators and social networks. Using them is very simple - just select one of them and drag it to the desired place to add. If you do not know how to create an email newsletter, you can take the following structure as a basis:
Cap with logo, mode of operation or contact phone number.
Banner with key message and CTA.
Text that explains the subject of the letter and the title.
One or more contrasting buttons.
Footer with address and useful links.
If you don't find anything that interests you in the ready-made templates, you can choose "Template Builder" and settle on one of the 6 template structures.
How to make an email newsletter
We chose the basic one and got such a template, which is very easy to edit using the block editor.
How to make an email newsletter
After editing the basic template, your letter may look like this.
How to make an email newsletter
Sending an email newsletter
When the letter is ready, check everything and click "Save and continue" and click "Next". The mailing window will open. Here we check the box opposite "Add Google Analytics tags" to be able to track site conversions and other activity of email subscribers in Google Analytics. After that, press "Next".