How to Start and Move Forward in E-Commerce?
Posted: Mon Dec 09, 2024 5:26 am
People’s desire to be able to access the products they want to buy from anywhere they want has led all businesses to turn to digital and trade to take place in a digital environment. One of the benefits of the digital world, online product supply, has become the focus of attention of all people from the producer to the consumer in order to make trade sustainable and to make a profit by appealing to a global audience. Whether you are starting a business from scratch or moving your existing physical business list of indonesia cell phone numbers to digital, there are steps you need to complete to set up an online store and start your e-commerce venture.
How to Start E-Commerce?
With the continuous development of technology and innovations, the e-commerce sector continues to develop. If you want to sell online, you must first know the rules of internet commerce.
The first step you need to take in e-commerce is to do product research. So what is this product research? Let's examine it together.
Decide on the Product You Will Sell
In e-commerce, the product you will sell and offer to people is of great importance. In order to find a product to sell, looking at both the domestic and international markets and being able to make a good analysis will make your job much easier in e-commerce. In order to find an effective product, you need to consider what the consumer likes and needs.
Determine Your Marketing Strategy
The second step is to create a marketing plan and set out on it. Conducting competitor analysis , researching the target audience, determining an advertising strategy suitable for the products and having a good command of the sector you are targeting before starting to sell will help you progress in a controlled manner in e-commerce. If you are not familiar with the sector, it would be best for you to work with an SEO agency . You should conduct market research, determine your e-commerce budget, and set out by clearly determining the customer base you want to address. You should decide on the frequently used e-commerce model you want to work with. (B2B, B2C, C2C) For details on these business models, you can draw a roadmap for yourself by reading our article titled What is E-commerce? How is it done? In addition to these, you should establish a product and supply chain, become a taxpayer, establish an online sales site or open an online marketplace.
how-to-start-e-commerce
Making an Agreement with a Supplier (Dropshipping)
If you want to sell quickly via e-commerce, you can develop a business without establishing a stock system by making an agreement with a supplier. Selling through a supplier is an easy-to-control retail business model that allows you to sell products without having to stock, manage and ship any inventory. Selling without stock not only minimizes upfront costs, but also provides conveniences such as ease of order completion and inventory management. Thus, when you receive an order from a consumer, all you have to do is send the order information to the sales supplier.
Giving Your Store a Name
After completing the basic sales requirements such as deciding on the product you will sell, determining your marketing strategy, and clarifying how you will supply this product, you need to create a name for your business that is memorable and will reflect you in e-commerce. At this stage, you can proceed with words related to the product you will sell, the sector you are in, your values, and the elements that will make your brand unique. It will be useful to determine your business name in line with SEO. You can conduct an online search trend research on the terms used by consumers who shop online.
Determining Sales Channel
After completing everything about the background of the product, you must first determine the sales channel to enter the e-commerce market. There are some options in e-commerce for the sales channel you will determine. The most popular of these options are e-commerce websites and online marketplaces. You can start selling through this site by setting up your own e-commerce website. If you want to move to your own website after being sure of the sales potential of the products, what you need to do is turn to online marketplaces and find a platform suitable for the product you are selling. At this point, decide which platform you want to sell on. Some of the factors you need to consider when choosing an e-commerce platform are pricing packages, trading tools, design capabilities and mobile view optimization.
When doing e-commerce, having a good command of the audience you are addressing is one of the factors that will help you choose a platform. A platform that is suitable for the consumer audience you want to transfer your products to will allow you to stand out in e-commerce.
how-to-collect-leads
Creating a Brand Strategy
By creating a strong e-commerce brand identity, you can make your store stand out on online platforms and make it memorable. Creating brand awareness in the consumer includes detailed factors such as your business name, logo, color options and tone of voice. Your brand identity, who your target audience is, which sector you are in and your company type should be connected to each other. Be careful to use your brand style and logo when designing social media ads, website, e-mails, invoices, packaging of the product you sell, shipping materials and marketing campaigns. Having an effective brand identity will be effective in increasing the trust you will give to the consumer.
Designing Your Site to be Sales-Focused and Appealing to Your Audience
You need to decorate your website just like you decorate your display window in your physical store. What is more important than the colors, visuals and design of your site is optimizing it in a way that will provide convenience to the consumer. It is possible to rise in the digital environment with functional and well-equipped e-commerce sites that meet quality standards. Taking care to create an online store that is clearly understood what you are selling, easy to navigate and has an easy payment system will benefit your brand. As a result of this formation, you should make your name known better with the right advertising outputs from your social accounts. Be accessible in your e-commerce store. Add an e-mail address and phone number where the consumer can reach you. If necessary, you can also set up a support line where you can answer customer questions.
Preparing Marketing Campaigns
It is very important to create a business account for your online store on social media platforms and update information that will gain consumer security such as website link, location, and contact information on your profile. Being able to access your e-commerce website with a direct link from your social media accounts also helps to make purchases from your social media page. You can direct your target audience to your online store with free or paid marketing and promotion strategies. You can increase your sales by making your e-commerce enterprise visible by taking advantage of areas such as social media, internet advertising, e-mail and content marketing, which are the benefits of the digital world.
Is It Mandatory to Establish an E-Commerce Company?
In order to do e-commerce, you must be a taxpayer, that is, you must have company status. You must issue invoices for your sales, and a company ID is mandatory for opening up to the marketplace, reaching an agreement with a supplier, and making a cargo agreement. In addition, having a company ID has a significant impact on consumer trust and continuity. Complete the legal aspects of establishing a business by determining the company structure that includes an individual or partnership. After completing the necessary official institution and application processes for the license and permit for your e-commerce store, you can open up to the global market.
For a successful e-commerce, make a plan and proceed in a controlled manner, establish a sole proprietorship or capital company, design a website that is easy to use, impressive and reflects your brand , be accessible, run campaigns and use the power of social media .
How to Start E-Commerce?
With the continuous development of technology and innovations, the e-commerce sector continues to develop. If you want to sell online, you must first know the rules of internet commerce.
The first step you need to take in e-commerce is to do product research. So what is this product research? Let's examine it together.
Decide on the Product You Will Sell
In e-commerce, the product you will sell and offer to people is of great importance. In order to find a product to sell, looking at both the domestic and international markets and being able to make a good analysis will make your job much easier in e-commerce. In order to find an effective product, you need to consider what the consumer likes and needs.
Determine Your Marketing Strategy
The second step is to create a marketing plan and set out on it. Conducting competitor analysis , researching the target audience, determining an advertising strategy suitable for the products and having a good command of the sector you are targeting before starting to sell will help you progress in a controlled manner in e-commerce. If you are not familiar with the sector, it would be best for you to work with an SEO agency . You should conduct market research, determine your e-commerce budget, and set out by clearly determining the customer base you want to address. You should decide on the frequently used e-commerce model you want to work with. (B2B, B2C, C2C) For details on these business models, you can draw a roadmap for yourself by reading our article titled What is E-commerce? How is it done? In addition to these, you should establish a product and supply chain, become a taxpayer, establish an online sales site or open an online marketplace.
how-to-start-e-commerce
Making an Agreement with a Supplier (Dropshipping)
If you want to sell quickly via e-commerce, you can develop a business without establishing a stock system by making an agreement with a supplier. Selling through a supplier is an easy-to-control retail business model that allows you to sell products without having to stock, manage and ship any inventory. Selling without stock not only minimizes upfront costs, but also provides conveniences such as ease of order completion and inventory management. Thus, when you receive an order from a consumer, all you have to do is send the order information to the sales supplier.
Giving Your Store a Name
After completing the basic sales requirements such as deciding on the product you will sell, determining your marketing strategy, and clarifying how you will supply this product, you need to create a name for your business that is memorable and will reflect you in e-commerce. At this stage, you can proceed with words related to the product you will sell, the sector you are in, your values, and the elements that will make your brand unique. It will be useful to determine your business name in line with SEO. You can conduct an online search trend research on the terms used by consumers who shop online.
Determining Sales Channel
After completing everything about the background of the product, you must first determine the sales channel to enter the e-commerce market. There are some options in e-commerce for the sales channel you will determine. The most popular of these options are e-commerce websites and online marketplaces. You can start selling through this site by setting up your own e-commerce website. If you want to move to your own website after being sure of the sales potential of the products, what you need to do is turn to online marketplaces and find a platform suitable for the product you are selling. At this point, decide which platform you want to sell on. Some of the factors you need to consider when choosing an e-commerce platform are pricing packages, trading tools, design capabilities and mobile view optimization.
When doing e-commerce, having a good command of the audience you are addressing is one of the factors that will help you choose a platform. A platform that is suitable for the consumer audience you want to transfer your products to will allow you to stand out in e-commerce.
how-to-collect-leads
Creating a Brand Strategy
By creating a strong e-commerce brand identity, you can make your store stand out on online platforms and make it memorable. Creating brand awareness in the consumer includes detailed factors such as your business name, logo, color options and tone of voice. Your brand identity, who your target audience is, which sector you are in and your company type should be connected to each other. Be careful to use your brand style and logo when designing social media ads, website, e-mails, invoices, packaging of the product you sell, shipping materials and marketing campaigns. Having an effective brand identity will be effective in increasing the trust you will give to the consumer.
Designing Your Site to be Sales-Focused and Appealing to Your Audience
You need to decorate your website just like you decorate your display window in your physical store. What is more important than the colors, visuals and design of your site is optimizing it in a way that will provide convenience to the consumer. It is possible to rise in the digital environment with functional and well-equipped e-commerce sites that meet quality standards. Taking care to create an online store that is clearly understood what you are selling, easy to navigate and has an easy payment system will benefit your brand. As a result of this formation, you should make your name known better with the right advertising outputs from your social accounts. Be accessible in your e-commerce store. Add an e-mail address and phone number where the consumer can reach you. If necessary, you can also set up a support line where you can answer customer questions.
Preparing Marketing Campaigns
It is very important to create a business account for your online store on social media platforms and update information that will gain consumer security such as website link, location, and contact information on your profile. Being able to access your e-commerce website with a direct link from your social media accounts also helps to make purchases from your social media page. You can direct your target audience to your online store with free or paid marketing and promotion strategies. You can increase your sales by making your e-commerce enterprise visible by taking advantage of areas such as social media, internet advertising, e-mail and content marketing, which are the benefits of the digital world.
Is It Mandatory to Establish an E-Commerce Company?
In order to do e-commerce, you must be a taxpayer, that is, you must have company status. You must issue invoices for your sales, and a company ID is mandatory for opening up to the marketplace, reaching an agreement with a supplier, and making a cargo agreement. In addition, having a company ID has a significant impact on consumer trust and continuity. Complete the legal aspects of establishing a business by determining the company structure that includes an individual or partnership. After completing the necessary official institution and application processes for the license and permit for your e-commerce store, you can open up to the global market.
For a successful e-commerce, make a plan and proceed in a controlled manner, establish a sole proprietorship or capital company, design a website that is easy to use, impressive and reflects your brand , be accessible, run campaigns and use the power of social media .