Ideas for your newsletter: 27 creative examples
Posted: Tue Oct 21, 2025 12:22 pm
It's one thing to hear that a newsletter is one of the best-performing emails for staying in touch with your audience. Or to hear the oft-mentioned email marketing statistics about how you can recoup $40 for every dollar you spend.
But when you get down to creating the content for your newsletter, what should it contain?
How many types of newsletters are there? How can you keep readers recent mobile phone number data engaged? How do you come up with new content ideas? How can you create an engaging newsletter that speaks to your target audience while also helping promote your product or service?
There are many different reasons to send a newsletter

But whether you're using your newsletter for email marketing or anything else, you need to have some ideas for how to create a newsletter.
If you're wondering, "How do I make a newsletter?", stop thinking! This post features 27 newsletter examples. It includes fun ideas, event ideas, social media and blog ideas, and much more.
Types of newsletters and creative examples to help you keep readers engaged:
Newsletter ideas for companies with valuable content:
Your email newsletter is a way to stay connected with your audience. In fact, it's one of the best ways. The personalized communication that email marketing provides is difficult to achieve on social media and elsewhere.
What's the best way to stay in touch? Free resources to help your readers solve their problems. If you're wondering how to create an engaging newsletter, below you'll find examples and ideas to inspire you to create your own.
1. Practical guides
Newsletter Idea #1: Create how-to guides and share steps one at a time.
Most newsletters exist because readers have problems that need solving. That's the reason people subscribe to a newsletter in the first place. Detailed, step-by-step guides are truly valuable resources, and it's a good idea to include them in your newsletter.
Share your blog posts with those who are most interested (your email list).
Share your latest blog post. When publishing a blog post, email is one of the best ways to promote it.
After all, your email list is a group of people who are already interested in what you have to say.
But when you get down to creating the content for your newsletter, what should it contain?
How many types of newsletters are there? How can you keep readers recent mobile phone number data engaged? How do you come up with new content ideas? How can you create an engaging newsletter that speaks to your target audience while also helping promote your product or service?
There are many different reasons to send a newsletter

But whether you're using your newsletter for email marketing or anything else, you need to have some ideas for how to create a newsletter.
If you're wondering, "How do I make a newsletter?", stop thinking! This post features 27 newsletter examples. It includes fun ideas, event ideas, social media and blog ideas, and much more.
Types of newsletters and creative examples to help you keep readers engaged:
Newsletter ideas for companies with valuable content:
Your email newsletter is a way to stay connected with your audience. In fact, it's one of the best ways. The personalized communication that email marketing provides is difficult to achieve on social media and elsewhere.
What's the best way to stay in touch? Free resources to help your readers solve their problems. If you're wondering how to create an engaging newsletter, below you'll find examples and ideas to inspire you to create your own.
1. Practical guides
Newsletter Idea #1: Create how-to guides and share steps one at a time.
Most newsletters exist because readers have problems that need solving. That's the reason people subscribe to a newsletter in the first place. Detailed, step-by-step guides are truly valuable resources, and it's a good idea to include them in your newsletter.
Share your blog posts with those who are most interested (your email list).
Share your latest blog post. When publishing a blog post, email is one of the best ways to promote it.
After all, your email list is a group of people who are already interested in what you have to say.