In addition to increasing revenue, your goals may include: increasing customer numbers, boosting sales, improving the experience, increasing brand awareness, increasing loyalty rates, etc.
At Influup, we always think of strategies that will be aligned with our objectives. We need to not only increase engagement, but also engage with the target audience. Because we understand that quality is better than quantity.
Going viral today is everyone's dream on social media, regardless of quality, amateurism, shame... they want to go viral.
The consequences are not costa rica mobile database always good. Too much visibility without being the ideal audience can have a negative or different impact than what you wanted to convey, and could end up destroying your brand.
Therefore, understand your company's objectives in rich and detailed detail.
We love it when our clients' content goes viral. We are proud of it, because it was strategically designed for the purpose. The audience we reached was the audience we wanted to attract. And that is even better than the quantity.
Many food service companies are already taking the lead, using social media and well-produced technological menus. Aligned with digital content marketing, they publish on their own websites and blogs everything that people would like to know (including news that has been well-received on Instagram or in the physical space, for example).
Information and curiosities about your restaurant and your team are welcome, details about the history of the restaurant and the most popular dishes and even customer feedback, among others.
4 - Google My Business
The fourth strategy is the tool that manages the online presence of local businesses, that is, Google My Business.
Many companies, when they come to Influup, are unaware of accessible and extremely necessary tools such as Google My Business. In it, you will complement with search engine research information, in addition to complementing with photos, address, contact details, and comments on the experience of people who visited.
And one of the things we consider most important, especially for physical spaces in places with tourist attractions, is the location on the map.
On Maps, people search for restaurants closest to where they are, and you can have a unique spot on the map, this is where you stand out from your competitors.
Have clear information, attractive photos and positive feedback and congratulations! You have won a new customer!
As we said before, marketing is not just about a strategy, but a set of skills, and one of them is testing new tools, networks and communications.
The fifth strategy comes from creating Google My Business, as through this account, you will be able to advertise your restaurant to more people who are close to the location.
5 - Paid Traffic
Paid traffic is essential for restaurants these days. Combined with organic content, it ensures that your website or profile is displayed more accurately to a specific group of people, i.e. your target audience.
Online ads have the power to attract new customers who are interested in your product, whether it’s through searches for restaurants, specific dishes, or even food blogs. Leads who show interest by clicking on your ad will provide contact information, such as email or phone number, allowing you to get in touch with them to provide more details about your service or product.
An important tip is to clearly define the objective before starting the campaign. From the beginning, it is essential to be aware of the campaign objective, such as the desired target audience, age, gender and preferences, segmenting them according to the established objective.