Maybelline beauty products and deepen
Posted: Mon Apr 21, 2025 10:07 am
The brand first uses 3D visualization scenes to let users understand their impression of the products; then uses AI recognition and AR face tracking technology to create an AR makeup trial function, which presents the makeup effect in real time, allowing users to have close contact with the products and help them build awareness of Maybelline beauty products. The one-click jump purchase function guides users to directly purchase products, restores the offline shopping process, and opens up the brand's digital marketing closed loop.
In the current marketing environment of diversified media and fragmented chile phone number lead communication, differentiated marketing content has become scarce. AR technology satisfies customers' desire for personalized interaction, allowing them to get a more diverse experience in the online and offline shopping process.
In the shopping scenario of trying on and trying on products realized through AR technology, the realistic trying-on experience can help consumers make shopping decisions faster; in the virtual online experience space, the rich communication content makes it easier for consumers to spend time to understand the brand and establish an emotional connection with the brand; in the process of experiencing AR interaction, differentiated communication content meets the emotional needs of young people to share and communicate fashion.
In the current marketing environment of diversified media and fragmented chile phone number lead communication, differentiated marketing content has become scarce. AR technology satisfies customers' desire for personalized interaction, allowing them to get a more diverse experience in the online and offline shopping process.
In the shopping scenario of trying on and trying on products realized through AR technology, the realistic trying-on experience can help consumers make shopping decisions faster; in the virtual online experience space, the rich communication content makes it easier for consumers to spend time to understand the brand and establish an emotional connection with the brand; in the process of experiencing AR interaction, differentiated communication content meets the emotional needs of young people to share and communicate fashion.