It also boldly tried the AR virtual fitting function
Posted: Mon Apr 21, 2025 9:55 am
In addition, the brand did not miss the traffic benefits brought by the "fan economy" and cooperated with many celebrities such as Wang Hedi to shoot fashion blockbusters. , inviting consumers to try on the same items as celebrities with zero threshold AR, maximizing the value of celebrities and IP.
AR fitting experience subverts the user's shopping experience
Tommy has seized on the "lazy economy" consumption trend of cayman islands phone number lead Generation Z. Users can register as members in the WeChat mini program to start the AR virtual fitting experience, and check how the clothes will look on them without leaving home. This solves the problem of consumers not being able to try on clothes online and creates a subversive shopping experience for My Tommy members.
Open Tommy AR virtual wardrobe, where new clothes are displayed, and you can try them on with one click. High-performance human feature point tracking technology covers the front and rear cameras, helping the new year's battle clothes, so that four daily clothes fit the body perfectly. When you raise your hand and turn around, the AR clothes are like real clothes on your body, closely fitting your movements, creating a perfect and real try-on experience.
AR fitting experience subverts the user's shopping experience
Tommy has seized on the "lazy economy" consumption trend of cayman islands phone number lead Generation Z. Users can register as members in the WeChat mini program to start the AR virtual fitting experience, and check how the clothes will look on them without leaving home. This solves the problem of consumers not being able to try on clothes online and creates a subversive shopping experience for My Tommy members.
Open Tommy AR virtual wardrobe, where new clothes are displayed, and you can try them on with one click. High-performance human feature point tracking technology covers the front and rear cameras, helping the new year's battle clothes, so that four daily clothes fit the body perfectly. When you raise your hand and turn around, the AR clothes are like real clothes on your body, closely fitting your movements, creating a perfect and real try-on experience.