Digital Marketing has a lot of jargon, just like all other areas. In this case, there are jargons and concepts related only to keywords because of the great scope of this topic.
In this section, we’ll break down the main types of kW and how you should use each of them. Let’s go!
Primary keyword
The primary keyword, as the name suggests, is the main term or word on a page, which can follow the style of web content or have any other nature.
In general, this kw is defined after a long and gambling data austria extensive study of words related to the Digital Marketing strategy, based on search volume, ranking difficulty and search pattern of the target audience or persona.
It is with the primary keyword that we must be careful, as there are certain practices that increase its performance or take away its shine on the page, and as it is the main one, it ends up overshadowing all the others.
Secondary keyword
The secondary keyword is usually derived from the primary keyword, but this is not a hard and fast rule. After all, the terms “primary” and “secondary” indicate that there is a hierarchy of importance for each term, which can be independent to some extent.
Just to give an example, in the case of the primary keyword “shoes”, you can choose the secondary keyword “women’s shoes”, as well as “shoes for nightclubs” or a term without using the primary keyword, such as “women’s dress”, as long as it makes sense on the page.
Ultimately, what matters is the density of these words and their use on the page where they are located.
It is recommended to have a maximum of 5 secondary content, and all of them must make sense on the page. In other words, choosing based solely on search volume is not a good practice.