Owned media as part of the seeding strategy
Posted: Sun Apr 20, 2025 10:14 am
Owned media in the context of content seeding refers to the media channels and platforms that are entirely under your company's control. Your channels serve to distribute the content you create, engage target audiences, and communicate brand messages. Owned media is a crucial component in content seeding because it allows companies to control their messages directly and without restrictions.
Examples of owned media in the context of content seeding include:
Company website: The main platform where you publish content. This can be in the form armenia phone number data of blog posts, articles, product pages, and other relevant content.
Corporate blogs: Some companies use blogs to provide informative, entertaining, or educational content. These blogs not only promote products or services but also position the company as an expert in their respective industry.
Newsletter: Sending content directly to your prospects allows you to reach people who have already expressed interest in your company and your offerings through some means.
Owned social media profiles: Although social media platforms are generally considered rented (because they are not owned by the company), the profiles and content created and shared directly by the organization can be considered owned media.
Mobile Apps: If you have already established a direct connection to your target audience by developing an app, this will also be counted as owned media.
Paid media as part of the seeding strategy
Paid media in the context of content seeding refers to paid advertising channels and paid collaboration with multipliers such as influencers and the like. Unlike owned media, which encompasses a company's own channels, paid media refers to channels used for a fee to increase the visibility and reach of content. These channels offer the opportunity to target specific audiences and accelerate content distribution.
Examples of paid media in the context of content seeding include:
Social media advertising: Here you can set up campaigns and place ads on platforms such as Facebook, Instagram, Twitter or LinkedIn to reach selected target groups with relevant content.
Search Engine Advertising (SEA): SEA campaigns are also a type of paid advertising. These appear in the search results of search engines like Google to increase the visibility of content.
Display advertising: The use of banner ads on websites or in apps to promote content and attract the attention of the target audience.
Influencer Marketing: Working with influencers for a fee to leverage their reach and credibility to spread your own content.
Examples of owned media in the context of content seeding include:
Company website: The main platform where you publish content. This can be in the form armenia phone number data of blog posts, articles, product pages, and other relevant content.
Corporate blogs: Some companies use blogs to provide informative, entertaining, or educational content. These blogs not only promote products or services but also position the company as an expert in their respective industry.
Newsletter: Sending content directly to your prospects allows you to reach people who have already expressed interest in your company and your offerings through some means.
Owned social media profiles: Although social media platforms are generally considered rented (because they are not owned by the company), the profiles and content created and shared directly by the organization can be considered owned media.
Mobile Apps: If you have already established a direct connection to your target audience by developing an app, this will also be counted as owned media.
Paid media as part of the seeding strategy
Paid media in the context of content seeding refers to paid advertising channels and paid collaboration with multipliers such as influencers and the like. Unlike owned media, which encompasses a company's own channels, paid media refers to channels used for a fee to increase the visibility and reach of content. These channels offer the opportunity to target specific audiences and accelerate content distribution.
Examples of paid media in the context of content seeding include:
Social media advertising: Here you can set up campaigns and place ads on platforms such as Facebook, Instagram, Twitter or LinkedIn to reach selected target groups with relevant content.
Search Engine Advertising (SEA): SEA campaigns are also a type of paid advertising. These appear in the search results of search engines like Google to increase the visibility of content.
Display advertising: The use of banner ads on websites or in apps to promote content and attract the attention of the target audience.
Influencer Marketing: Working with influencers for a fee to leverage their reach and credibility to spread your own content.