Benjamin Szturmaj also addressed the negative reactions to Google's rollout of AI Overview in his talk "Google AI Overview / SGE." The AI provided incorrect and dangerous answers, for example, advising people to stick pizza cheese on their pizza or to eat stones. This is because Google's AI doesn't understand satire, for example, and takes the information on such websites seriously. Another belize phone number data reason could be that the AI learns from Reddit posts, and bullshit is sometimes published there. Google has already responded by significantly reducing AIO: The AI answers now only appear in about 30% of searches.
Google will continue to improve AIO, and they're under tremendous pressure: Apple has upgraded Siri with AI, and every user gets access to ChatGPT. Google needs to follow suit with Gemini.
What can we learn from the current state of AIO for content marketing? AIO results quickly get to the point: Short, concise formulations are rewarded, similar to featured snippets. And: videos are becoming even more important! Because:
Videos can't be "stolen" by AI and are displayed in search results. And when users see such a video, they always come into direct contact with the brand and its information.
The fact that videos are becoming increasingly important is also reflected in the fact that AIO also displays videos in 71% of responses to eCom search queries.