IM attends as a guest at Digital 1 to 1 Europe, a leading international event in the e-commerce sector.
Posted: Sat Apr 19, 2025 10:38 am
During the event, companies such as Flat101 and CaixaBank presented their case studies, and international workshops and networking sessions were also held to interact and establish collaborations around the world.
Last week, an event took place at the Hotel La Mola & Conference Center (Tarragona), where large international companies and the best providers of digital solutions and e-commerce met to expand their knowledge in the digital sector by sharing problems and solutions with international experts in the sector and participating in workshops and interactive sessions.
This event, held for the fifth consecutive year and in which Internacional de Marketing participated as a guest company, had a very full program. The main activity was the 1-to-1 meetings , in which companies met to discuss digital solutions to solve problems and address needs. These meetings, pre-scheduled by the companies, have a speed networking format and last 25 minutes each, allowing both parties to get to know each other and share needs and solutions.
ecommerce
Among the invited companies were names such as Bayer, FC Barcelona, Bauhaus, PcComponentes, Diageo, Deliveroo, Havaianas, Emuca, Decathlon, Hofmann, Mascoteros, Lacoste, and Mustang. Among the digital solutions were, for example, Qubit, which colombia mobile database works on brand personalization through big data; Social Bakers, which maximizes the effectiveness of social media actions by monitoring the competition; and CaixaBank for payment management and payment data analysis through e-commerce.
To facilitate networking, an app was created especially for the event that functioned as a digital agenda. From it, participants could manage previously scheduled meetings, request new meetings, consult the event program, and scan participants using a QR code reader that each attendee had both on their badge and within the app, which added the person's contact directly to the phone list.
The event also featured top-level presentations and conferences , focused on analyzing the present and future of e-commerce and the digital environment, with presentations by both companies and experts in the field and on the latest technologies applied to e-commerce and conversion optimization. The International Marketing Department was able to attend the following:
"Desigual. How to build a conversion & personalization strategy and best practices in a European fashion retail leader," given by Ricardo Tayar, CEO & Cofounder of the Flat101 agency. In this presentation, he explained his success story for the Desigual brand , showing how personalization when displaying products from the brand's website to visitors had significantly increased conversions.
According to Tayar, it's better to show 10 products tailored to the user's tastes than 50, because with so much information and choice, the user gets confused and lost. We don't need to show all the products, just the ones relevant to them . That's why it's important to focus on the details: show less and adapt to the user's browsing habits, thus minimizing the paradox of choice .
Equally important is to constantly test different versions of landing pages to see which converts the most. You have to modify the information displayed, the buttons, the layout... always adapting to the browsing habits and needs of each user, whom you can understand thanks to your big data solutions.
Another conference we were able to attend was: "Is your website optimized for Voice Search? Discover Top 10 practical tips for Voice Search optimization," by Alex Karnatowski, Co-Founder of Improove. The importance of voice searches was explained , as they will represent 50% of our searches by 2020.
ecommerceWe can get ahead of this new phenomenon by preventing it from affecting our SEO by adapting our website to display the best possible results . For example, we should include H1 and H2 keywords in FAQs so Google chooses that content to display. Or we should consider micro-moments/objectives (know, do, go, buy) when launching our campaigns.
Finally, we attended the Keynote presentation: "The Future of Shopping" by Jorij Abraham, General Manager of the Ecommerce Foundation, where we were able to see what the future of e-commerce holds , which will apparently be governed by artificial intelligence, big data, and virtual reality. A future in which the greeting par excellence will be "Hey Google."
These have been very intense and enriching days for Internacional de Marketing, and we believe it is an essential event to share knowledge with leading professionals in the sector, be at the forefront of e-commerce training, and anticipate what the future holds, thus being able to offer the most comprehensive and specialized training in digital marketing.
Last week, an event took place at the Hotel La Mola & Conference Center (Tarragona), where large international companies and the best providers of digital solutions and e-commerce met to expand their knowledge in the digital sector by sharing problems and solutions with international experts in the sector and participating in workshops and interactive sessions.
This event, held for the fifth consecutive year and in which Internacional de Marketing participated as a guest company, had a very full program. The main activity was the 1-to-1 meetings , in which companies met to discuss digital solutions to solve problems and address needs. These meetings, pre-scheduled by the companies, have a speed networking format and last 25 minutes each, allowing both parties to get to know each other and share needs and solutions.
ecommerce
Among the invited companies were names such as Bayer, FC Barcelona, Bauhaus, PcComponentes, Diageo, Deliveroo, Havaianas, Emuca, Decathlon, Hofmann, Mascoteros, Lacoste, and Mustang. Among the digital solutions were, for example, Qubit, which colombia mobile database works on brand personalization through big data; Social Bakers, which maximizes the effectiveness of social media actions by monitoring the competition; and CaixaBank for payment management and payment data analysis through e-commerce.
To facilitate networking, an app was created especially for the event that functioned as a digital agenda. From it, participants could manage previously scheduled meetings, request new meetings, consult the event program, and scan participants using a QR code reader that each attendee had both on their badge and within the app, which added the person's contact directly to the phone list.
The event also featured top-level presentations and conferences , focused on analyzing the present and future of e-commerce and the digital environment, with presentations by both companies and experts in the field and on the latest technologies applied to e-commerce and conversion optimization. The International Marketing Department was able to attend the following:
"Desigual. How to build a conversion & personalization strategy and best practices in a European fashion retail leader," given by Ricardo Tayar, CEO & Cofounder of the Flat101 agency. In this presentation, he explained his success story for the Desigual brand , showing how personalization when displaying products from the brand's website to visitors had significantly increased conversions.
According to Tayar, it's better to show 10 products tailored to the user's tastes than 50, because with so much information and choice, the user gets confused and lost. We don't need to show all the products, just the ones relevant to them . That's why it's important to focus on the details: show less and adapt to the user's browsing habits, thus minimizing the paradox of choice .
Equally important is to constantly test different versions of landing pages to see which converts the most. You have to modify the information displayed, the buttons, the layout... always adapting to the browsing habits and needs of each user, whom you can understand thanks to your big data solutions.
Another conference we were able to attend was: "Is your website optimized for Voice Search? Discover Top 10 practical tips for Voice Search optimization," by Alex Karnatowski, Co-Founder of Improove. The importance of voice searches was explained , as they will represent 50% of our searches by 2020.
ecommerceWe can get ahead of this new phenomenon by preventing it from affecting our SEO by adapting our website to display the best possible results . For example, we should include H1 and H2 keywords in FAQs so Google chooses that content to display. Or we should consider micro-moments/objectives (know, do, go, buy) when launching our campaigns.
Finally, we attended the Keynote presentation: "The Future of Shopping" by Jorij Abraham, General Manager of the Ecommerce Foundation, where we were able to see what the future of e-commerce holds , which will apparently be governed by artificial intelligence, big data, and virtual reality. A future in which the greeting par excellence will be "Hey Google."
These have been very intense and enriching days for Internacional de Marketing, and we believe it is an essential event to share knowledge with leading professionals in the sector, be at the forefront of e-commerce training, and anticipate what the future holds, thus being able to offer the most comprehensive and specialized training in digital marketing.