3 books on Digital Marketing to give as gifts for World Book Day
Posted: Sat Apr 19, 2025 7:04 am
At International Marketing, we want to celebrate World Book Day. Therefore, we've explored the latest publishing releases to select three books that will help us update our marketing concepts and understand and adapt to this new internet age. Without further ado, here are our recommendations.
This is marketing. Don't use marketing to solve your company's problems; use it to solve your customers' problems. Seth Godin (2019).
We start the list with the latest release from marketing guru Seth Godin. This time, he talks about the importance of reinventing ourselves, as the schemes that once worked no longer work today. With a title where the author makes his point clear, the book emphasizes how we must go beyond and bring about the change we would like to see. Changing approaches and redefining uruguay mobile database concepts are some of the key recommendations from the marketing guru. Concepts that can be perfectly applied to digital marketing, this book is presented as an entertaining read for any digital marketer who wants to reconnect with their customers.
Monetize Yourself: How to Make a (Good) Living from Who You Are and What You Do. Andrés Pérez Ortega (2019).
Andrés Pérez, author of some of the best-selling books in Spain on personal brand management, talks to us this time about how to make the most of our skills and rethink the world of work. With Monetize Yourself, you'll learn how to monetize your digital projects. This book is written by someone who left his professional career to pursue what he truly loved, and is dedicated to all those who want to follow in his footsteps.
Datanomics: All the personal data you unwittingly share and everything companies do with it. Paloma Llaneza (2019).
Leaving behind a year marked by the Facebook and Cambridge Analytica scandal, it seems we're becoming more aware of our privacy. Datanomics, through reports and proven facts, shows us how technology companies use the data we provide by accepting endless privacy policy texts. In the words of Paloma Llaneza, we are facing the data economy. If you want to know what data you provide with your mobile device or how Google or Amazon work, this is the book for you.
This is marketing. Don't use marketing to solve your company's problems; use it to solve your customers' problems. Seth Godin (2019).
We start the list with the latest release from marketing guru Seth Godin. This time, he talks about the importance of reinventing ourselves, as the schemes that once worked no longer work today. With a title where the author makes his point clear, the book emphasizes how we must go beyond and bring about the change we would like to see. Changing approaches and redefining uruguay mobile database concepts are some of the key recommendations from the marketing guru. Concepts that can be perfectly applied to digital marketing, this book is presented as an entertaining read for any digital marketer who wants to reconnect with their customers.
Monetize Yourself: How to Make a (Good) Living from Who You Are and What You Do. Andrés Pérez Ortega (2019).
Andrés Pérez, author of some of the best-selling books in Spain on personal brand management, talks to us this time about how to make the most of our skills and rethink the world of work. With Monetize Yourself, you'll learn how to monetize your digital projects. This book is written by someone who left his professional career to pursue what he truly loved, and is dedicated to all those who want to follow in his footsteps.
Datanomics: All the personal data you unwittingly share and everything companies do with it. Paloma Llaneza (2019).
Leaving behind a year marked by the Facebook and Cambridge Analytica scandal, it seems we're becoming more aware of our privacy. Datanomics, through reports and proven facts, shows us how technology companies use the data we provide by accepting endless privacy policy texts. In the words of Paloma Llaneza, we are facing the data economy. If you want to know what data you provide with your mobile device or how Google or Amazon work, this is the book for you.