New Year's Resolutions
Posted: Sat Apr 19, 2025 6:46 am
I have a neighbor who used to work at a shopping mall. And while we were talking about this during Christmas week, I asked him about retail sales at this time of year. And his answer was disheartening.
According to him, a friend who owns a store in a large shopping mall in the capital of São Paulo complained that she would not make even R$90,000 in sales, comparing this poor result with last year's, which had been three times higher. The reason? The migration of consumers from physical retail to e-commerce.
In fact, e-commerce is the only economic activity that has been showing positive results year after year in Brazil. And this also brings risks, as it has become much easier for consumers to research prices and choose your competitor.
So, how do you differentiate yourself in a segment gambling data indonesia where consumers are just one click away from being disloyal to your brand? And, even worse, in a segment where just 50 companies represent almost 76% of all market revenue? How about starting with some New Year's resolutions for your online store? Here are some suggestions:
Break out of the rut in your email marketing campaigns
Of course, e-mail marketing for e-commerce is basically made up of offers. But how about offering a “homeopathic dose” of content in your newsletters? For example: if your store sells electronics, once a week you could have a space for tips on technology. For example: what is the difference between a TV with an OLED screen and an LED one? And what is the best application for gamers? Or, if you sell women's clothing, how about giving tips on what could go with a certain outfit? Or what kind of trend will be in fashion next season? Anyway, if you stop to think about it, regardless of your segment, there is the possibility of offering a little more than just products and prices. And, in this way, transform your newsletter into a valuable source of information that is desired by your consumer.
Recover abandoned carts. And with cashback!
If you still don't use any abandoned cart recovery tool, you're leaving money on the table. And if you use one other than Enviou, you're also leaving money on the table. But, getting back to the topic, approaching a customer who has already shown interest in buying your product or service is essential and generates great conversion. Usually, the store owner appeals for some discount in the last approaches via email. Try offering cashback – literally, part of the purchase money back – instead of a discount. Consumer perception is different. And you don't lower your price. The Meu Dim Dim platform – www.meudimdim.com.br can be used with any abandoned cart recovery service you already have, increasing campaign conversion by up to 24%.
Help your customer pay on time
Sales made using bank slips represent a considerable volume in e-commerce. However, the drop in receipts can reach 48%. Some of the defaults are due to pure and simple forgetfulness. How about adopting a routine to remind your customer to pay their slips on time? Enviou has a tool that can help you with this, sending emails and SMS with the link to the original slip, the purchase amount, products, and other information. You can even opt for a less complete or even manual process. The only thing you can't do is rely solely on your customers' good memories.
Try it for free. And measure the results
Yes. Our latest New Year's resolution is an invitation from us to you. Contact our sales team and request a free trial of any of our tools. Measure the results and then see for yourself whether or not it is worth hiring our services. We already know the results, but we will pay you to see them.
According to him, a friend who owns a store in a large shopping mall in the capital of São Paulo complained that she would not make even R$90,000 in sales, comparing this poor result with last year's, which had been three times higher. The reason? The migration of consumers from physical retail to e-commerce.
In fact, e-commerce is the only economic activity that has been showing positive results year after year in Brazil. And this also brings risks, as it has become much easier for consumers to research prices and choose your competitor.
So, how do you differentiate yourself in a segment gambling data indonesia where consumers are just one click away from being disloyal to your brand? And, even worse, in a segment where just 50 companies represent almost 76% of all market revenue? How about starting with some New Year's resolutions for your online store? Here are some suggestions:
Break out of the rut in your email marketing campaigns
Of course, e-mail marketing for e-commerce is basically made up of offers. But how about offering a “homeopathic dose” of content in your newsletters? For example: if your store sells electronics, once a week you could have a space for tips on technology. For example: what is the difference between a TV with an OLED screen and an LED one? And what is the best application for gamers? Or, if you sell women's clothing, how about giving tips on what could go with a certain outfit? Or what kind of trend will be in fashion next season? Anyway, if you stop to think about it, regardless of your segment, there is the possibility of offering a little more than just products and prices. And, in this way, transform your newsletter into a valuable source of information that is desired by your consumer.
Recover abandoned carts. And with cashback!
If you still don't use any abandoned cart recovery tool, you're leaving money on the table. And if you use one other than Enviou, you're also leaving money on the table. But, getting back to the topic, approaching a customer who has already shown interest in buying your product or service is essential and generates great conversion. Usually, the store owner appeals for some discount in the last approaches via email. Try offering cashback – literally, part of the purchase money back – instead of a discount. Consumer perception is different. And you don't lower your price. The Meu Dim Dim platform – www.meudimdim.com.br can be used with any abandoned cart recovery service you already have, increasing campaign conversion by up to 24%.
Help your customer pay on time
Sales made using bank slips represent a considerable volume in e-commerce. However, the drop in receipts can reach 48%. Some of the defaults are due to pure and simple forgetfulness. How about adopting a routine to remind your customer to pay their slips on time? Enviou has a tool that can help you with this, sending emails and SMS with the link to the original slip, the purchase amount, products, and other information. You can even opt for a less complete or even manual process. The only thing you can't do is rely solely on your customers' good memories.
Try it for free. And measure the results
Yes. Our latest New Year's resolution is an invitation from us to you. Contact our sales team and request a free trial of any of our tools. Measure the results and then see for yourself whether or not it is worth hiring our services. We already know the results, but we will pay you to see them.