How to promote your virtual event in 2021
Posted: Sat Apr 19, 2025 3:28 am
Today, we cannot forget the design, preparation, and execution of an event as a crucial part of our brand's marketing and communication campaigns, helping us achieve our more than desirable objectives (be it branding, sales, lead generation, etc.).
The most comprehensive master's degree: master 22 digital disciplines! At IM Digital Business School, we've designed the Global Master in Digital Management, a program that allows you to expand your career options by training in the most in-demand digital skills in Spain.
But, in these times, surrounded by a health crisis, we can't fully rely on everything that an in-person event couldn't offer, so it's very important not to stand still and design a virtual one.
With all the tools we have today, we mexico mobile database have many more resources to create an engaging virtual event that will, of course, be a success.
What is extremely important for our event to be the success we long for?
Without a doubt, hitting the nail on the head with our target audience and being able to run a 10-point promotion.
Also, generating awareness through an engaging marketing strategy is key to achieving a good number of attendees, conversions, registrations, or leads for our organization.
Let's move on to defining how we can achieve this!
Identify your audience
Be very clear about who you're targeting and why. To create a marketing plan, the first thing you need to do is understand your audience well.
What do we need to know about them?
Demographic data (age, location, profession, etc.)
How much time they spend online.
Their motivations and objectives.
This information is vital as it will be necessary to identify the communication channels and the message to be disseminated.
Create a goal with your audience that helps you visualize the success of your event, and tailor the channels and messaging needed to achieve those goals.
Create a landing page
Communicate a compelling value proposition. Once you've clarified the previous point, you need to create a space to draw your entire audience. This space is a landing page created specifically for the virtual event.
With this we will basically have two purposes:
Help communicate why this event is so important to your audience.
You can collect data from potential customers to use in your campaigns to attract them.
What should this landing page contain?
A short and catchy headline.
Date and time of the event.
The agenda, outline or schedule of the different proposals.
Who is participating in the event and who are the sponsors.
Frequently asked questions.
Content and images that support the main message.
A video that generates engagement (72% of potential customers process and understand a message better through videos).
Communicate at the right time
Finding the right moment is essential. If you do it too early, you risk losing your audience's attention. If you do it too late, you risk not generating optimal reach for your campaign.
It's very important that, even if the technical requirements for your campaign aren't ready, you still manage to attract your audience to your landing page so they can register. Therefore, it's key to design a landing page that's perfect for encouraging people to learn more, talk about the event, become interested, and ultimately register.
Of course, there are exceptions when it comes to very specific events with a very small audience. In this case, timing may be different, and it may even be necessary to invest more time to reach and engage those few people.
The most comprehensive master's degree: master 22 digital disciplines! At IM Digital Business School, we've designed the Global Master in Digital Management, a program that allows you to expand your career options by training in the most in-demand digital skills in Spain.
But, in these times, surrounded by a health crisis, we can't fully rely on everything that an in-person event couldn't offer, so it's very important not to stand still and design a virtual one.
With all the tools we have today, we mexico mobile database have many more resources to create an engaging virtual event that will, of course, be a success.
What is extremely important for our event to be the success we long for?
Without a doubt, hitting the nail on the head with our target audience and being able to run a 10-point promotion.
Also, generating awareness through an engaging marketing strategy is key to achieving a good number of attendees, conversions, registrations, or leads for our organization.
Let's move on to defining how we can achieve this!
Identify your audience
Be very clear about who you're targeting and why. To create a marketing plan, the first thing you need to do is understand your audience well.
What do we need to know about them?
Demographic data (age, location, profession, etc.)
How much time they spend online.
Their motivations and objectives.
This information is vital as it will be necessary to identify the communication channels and the message to be disseminated.
Create a goal with your audience that helps you visualize the success of your event, and tailor the channels and messaging needed to achieve those goals.
Create a landing page
Communicate a compelling value proposition. Once you've clarified the previous point, you need to create a space to draw your entire audience. This space is a landing page created specifically for the virtual event.
With this we will basically have two purposes:
Help communicate why this event is so important to your audience.
You can collect data from potential customers to use in your campaigns to attract them.
What should this landing page contain?
A short and catchy headline.
Date and time of the event.
The agenda, outline or schedule of the different proposals.
Who is participating in the event and who are the sponsors.
Frequently asked questions.
Content and images that support the main message.
A video that generates engagement (72% of potential customers process and understand a message better through videos).
Communicate at the right time
Finding the right moment is essential. If you do it too early, you risk losing your audience's attention. If you do it too late, you risk not generating optimal reach for your campaign.
It's very important that, even if the technical requirements for your campaign aren't ready, you still manage to attract your audience to your landing page so they can register. Therefore, it's key to design a landing page that's perfect for encouraging people to learn more, talk about the event, become interested, and ultimately register.
Of course, there are exceptions when it comes to very specific events with a very small audience. In this case, timing may be different, and it may even be necessary to invest more time to reach and engage those few people.