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How to Use Hashtags on Each Social Network

Posted: Thu Apr 17, 2025 9:53 am
by kumartk
Where to use hashtags on X/Twitter:
You can use hashtags anywhere in your tweets: at the beginning to highlight them, at the end to provide context, or in the middle to emphasize a keyword.

You can also add them in a comment when retweeting, in replies, or in your bio.

You can also enter a keyword used as a hashtag in the search bar to find content georgia phone number data related to that hashtag or check out popular hashtags in X/Twitter's trending topics.

CELEBRATION – French Olympic and Paralympic Team podium outfits.

Heading to @Paris2024 , with gold, dreams, and fire.
#TheGamesAreOurs @FranceOlympique @franceparal @jeuxolympiques @FRAparalympique @Paralympics #horizonparis2024 #lecoqsportif #teamfrance #paris2024 pic.twitter.com/ZVbwMkIJJL

— le coq sportif (@lecoqsportif) June 14, 2024
Essential tips for hashtags on X/Twitter:
Technically, you can use as many hashtags as you like in a tweet as long as you don't exceed the 280-character limit, but the platform recommends adding no more than two .

Hashtags on Instagram:
Optimal number of hashtags to use:
3-5

Where to use hashtags on Instagram:
Add your hashtags after you've written a good Instagram caption . Some brands like to add spacing (like a . per line) so that hashtags only appear when the user clicks "more" to see the full caption.

You can also insert hashtags into comments, like this restaurant did:

hashtags in a comment from Heritage Asian Eatery on Instagram
Source :Heritage Asian Eatery on Instagram
You can add up to 10 hashtags to your Instagram Stories. However, Instagram Stories no longer appear on hashtag pages and are no longer shared with users who follow a hashtag.

Translation: Hashtags aren't really useful for getting your stories out to new audiences. But there's nothing stopping you from using them to add context to your content.

You also have the option to integrate hashtags into your brand's Instagram bio.

For even more tips on using hashtags on Instagram , read this in-depth guide.

Not forgetting our video, full of strategic advice:


You can search for hashtags in the Tags tab of Instagram's Explore section, or you can follow hashtags. As soon as a post uses the hashtag you follow, it will appear in your feed.

Essential tips for hashtags on Instagram:
Include your hashtags in the first comment of your post to focus your followers' attention on your awesome caption.
A business Instagram account gives you access to Instagram statistics . This allows you to view the number of impressions your profile has received through hashtags.
Avoid using hashtags in the middle of your captions or comments, as your content may be less accessible to people using text-to-speech converters.