“Popups help us collect more than 3,000 new emails per month. We then add all these contacts to our email list and nurture them with a dedicated CRM program to activate them.” - Martin Charousset, Ecommerce Manager at Faguo
Reason #2: Popups can be easily segmented
Like emails, popups can be tailored to your different personas to maximize efficiency and relevance.
This is what the mattress brand Leesa is doing with their exit intent popups.
If you try to leave their website while browsing a product page, you’ll see a popup that matches the product you were browsing. In this example, both the headline and the visual refer to the product being viewed.
popup example
And further down the purchase funnel, they use a different incentive and a different layout when the visitors abandon their cart.
time limited offer on popop
They also help send more targeted emails by feeding the collected norway mobile phone numbers database email addresses into different lists, each corresponding to a different stage in the purchase funnel.
The bottom line? Personalized emails and texts generate more engagement and revenue for your brand.
Reason #3: Popups are versatile
Another major advantage of popups compared to other ways of collecting emails? They’re extremely versatile.
They offer lots of customization options when it comes to design and placement.
Want to use an image to draw visitors’ attention to your popup? Easily added.
Wondering if full screen popups work better than smaller ones? Simply run an A/B test to find out.
Plus, analyzing the uplift generated by your changes is easy. WisePops has an analytics dashboard to track the number of displays and conversions.
popup analysis
An overview of the performance report in WisePops
Here’s an example of an online retailer, MyJolieCandle, who wanted to experiment with a new incentive to drive email signups.
They were able to quickly install a popup that offered the chance to win a free candle. Within a matter of days, their email subscription rate had skyrocketed.