Due to its open web-based architecture, enterprise SaaS solutions can also be easily modified according to specific requirements.
And unlike traditional software, SaaS companies can effortlessly update their solutions, rolling out new features on a regular basis, thus ensuring that clients are given access to the latest technology.
Simplified Integrations
Traditional enterprise software justifies its increased buy albania telemarketing data costs through its complex infrastructure, meant to solve a wide range of tasks. However, a complicated system architecture generally speaking, requires extensive maintenance.
Enterprise level SaaS apps, while simple in their architecture, have streamlined integration processes, which enable users to successfully carry out a significant number of tasks.
This, of course, leads to increased efficiency and productivity, which is obviously attractive to every business out there.
These two concepts might be often confused, but in reality, apart from both being cloud-based software, they are very different. Let’s understand what sets them apart.
They are primarily aimed at large-scale companies and corporations.
They typically have many features developed to sustain complex business processes.
They often include robust security characteristics, extensive customization capabilities, and simplified integrations with third party tools.
They are priced according to the features and the level of scalability offered.
B2B SaaS
These solutions have a broader target market, being fit for both small and medium-sized companies, as well as large-scale organizations.
B2B SaaS applications, while aimed at improving operational efficiency, offer a more diversified set of features instead of promoting a targeted approach.
Unlike enterprise SaaS offerings, these systems have fewer customization options.
3 Enterprise SaaS Examples
Salesforce
One of the most popular customer relationship management (CRM) software in the world, servicing over 150,000 customers worldwide, Salesforce is an established enterprise SaaS solution.
Instead of casting a wide net in the hopes of reaching a broader audience, the enterprise SaaS provider identifies a select group of enterprise businesses capable of generating increased revenue and tailors all efforts to their needs and preferences.
Account-focused sales rely on:
Multi-touch outreach: As opposed to the product-led sales approach where software vendors rely on the product to attract leads, the account-focused sales technique involves a series of interactions, such as email and social media campaigns, in-person meetings, and even direct phone calls, to target enterprise SaaS companies.
Cross-functional collaboration: Sales, marketing, customer service, and even technical departments, all part of a SaaS company, join forces to offer a unified experience to targeted customer accounts.