Best practices are:
Posted: Sat Dec 07, 2024 8:45 am
Orange means friendliness and green means calm, making them both perfect for building trust and evoking positive emotions about clicking. Plus, both are bright enough for a CTA to stand out in the email body.
Some argue country code +855, cambodia phone numbers that red works well too because it’s about excitement and desire, while others see it as aggressive and restrained. However, it all depends on the context here.
Whichever color you choose, it depends on your brand identity and the emotion you want to evoke. Don’t forget about the contrast and size of the button too:
Yes, it needs to stand out, no matter what your marketing goals are: to grow your email list, convert subscribers into leads, or sell products directly through your emails. But the trick is to make it eye-catching, not distracting .
Bigger is not better: Find the sweet spot between big and small, and don’t aggressively make your CTA stand out in the hopes of getting more attention and clicks.
Choose a CTA button color that matches your brand identity.
Keep those colors consistent across all your emails so subscribers associate the action with it and quickly remember what to click on.
Make your CTA button stand out from the email text, but keep it simple: It should be touch-friendly for users reading your email on mobile devices.
Make it bright enough to be identified: Leave a high contrast with the mail background.
3) Remember the message in it.
Another important element of your email button design is the persuasive and argumentative message you write. As a marketer, you can’t underestimate this:
While the color, size, and placement of your CTA in an email serve to grab users’ attention and evoke emotion, it’s the text that helps them understand whether it’s worth clicking. To make your CTA text work, design it as follows:
Make it action-oriented: Readers should understand what to do and what benefits they will get from clicking.
Use interesting verbs like “ get,” “try,” “shop,” “book,” “download,” “ buy, ” and others. Avoid those dull “click here” or “send,” which are just general suggestions and have nothing to do with your specific order.
Keep your message short: two or three words; five words maximum.
Make the font size large enough to be easily readable.
Consider different CTA text for different customer segments across your sales funnel. It stands to reason that a “Buy Now” email button will look stilted and off-key in a welcome newsletter, while a “Tell me more” variant will work better.
Another tip to try is to write your email CTA button text in the first person if your brand tone allows: use “I” and “my” instead of “you” in the button copy. For example:
“Give me my book” not “Take your book”
“Yes, I want content.” No. “Bring your content.”
“Send me the kit.” No. “Try on your kit.”
“Show me how” not “Teach me how”
Some argue country code +855, cambodia phone numbers that red works well too because it’s about excitement and desire, while others see it as aggressive and restrained. However, it all depends on the context here.
Whichever color you choose, it depends on your brand identity and the emotion you want to evoke. Don’t forget about the contrast and size of the button too:
Yes, it needs to stand out, no matter what your marketing goals are: to grow your email list, convert subscribers into leads, or sell products directly through your emails. But the trick is to make it eye-catching, not distracting .
Bigger is not better: Find the sweet spot between big and small, and don’t aggressively make your CTA stand out in the hopes of getting more attention and clicks.
Choose a CTA button color that matches your brand identity.
Keep those colors consistent across all your emails so subscribers associate the action with it and quickly remember what to click on.
Make your CTA button stand out from the email text, but keep it simple: It should be touch-friendly for users reading your email on mobile devices.
Make it bright enough to be identified: Leave a high contrast with the mail background.
3) Remember the message in it.
Another important element of your email button design is the persuasive and argumentative message you write. As a marketer, you can’t underestimate this:
While the color, size, and placement of your CTA in an email serve to grab users’ attention and evoke emotion, it’s the text that helps them understand whether it’s worth clicking. To make your CTA text work, design it as follows:
Make it action-oriented: Readers should understand what to do and what benefits they will get from clicking.
Use interesting verbs like “ get,” “try,” “shop,” “book,” “download,” “ buy, ” and others. Avoid those dull “click here” or “send,” which are just general suggestions and have nothing to do with your specific order.
Keep your message short: two or three words; five words maximum.
Make the font size large enough to be easily readable.
Consider different CTA text for different customer segments across your sales funnel. It stands to reason that a “Buy Now” email button will look stilted and off-key in a welcome newsletter, while a “Tell me more” variant will work better.
Another tip to try is to write your email CTA button text in the first person if your brand tone allows: use “I” and “my” instead of “you” in the button copy. For example:
“Give me my book” not “Take your book”
“Yes, I want content.” No. “Bring your content.”
“Send me the kit.” No. “Try on your kit.”
“Show me how” not “Teach me how”