These searches generally have an informational intent
Posted: Sat Dec 07, 2024 8:41 am
Approximately 20% of all mobile queries on google are made by voice, highlighting its importance for users looking for specific information quickly and easily.
Carried out mainly from mobile devices , taking advantage of the convenience and context in which they are found.
In addition, geolocation reinforces the relevance of the results, making recommendations relevant and close to the user.
Faced with this trend, seo specialists face the challenge of adapting to the particularities of spoken language and queries formulated in natural language , which require a more conversational approach in content strategies.
Benefits of voice searches for users
speed and convenience are among the main benefits portugal mobile phone number of voice search for users.
Speaking is faster than typing , which means users can get answers promptly and without delay.
Additionally, the ability to ask questions in natural language improves the search experience , making it more intuitive and accessible.
Convenience is also a notable aspect when the user ’s hands are busy, where voice assistants provide the ability to perform searches without the need for manual interaction.
On the other hand, geolocalized searches deliver highly relevant results based on the user's current location , and are especially useful for informational queries or for quickly resolving doubts through voice commands .
Challenges for voice seo specialists
for seo professionals, voice search presents significant challenges that require an adaptation of traditional strategies.
It is essential to incorporate keywords in the form of questions and longer phrases that match the conversational style of voice searches.
In turn, these changes impact organic positioning , by focusing more on the relevance of the answers to very specific questions .
Website readability and usability are more critical than ever, and structured data becomes even more important to convey information clearly to search engines.
Furthermore, the shift in search behavior between desktop and mobile implies the need to develop differentiated seo strategies .
Carried out mainly from mobile devices , taking advantage of the convenience and context in which they are found.
In addition, geolocation reinforces the relevance of the results, making recommendations relevant and close to the user.
Faced with this trend, seo specialists face the challenge of adapting to the particularities of spoken language and queries formulated in natural language , which require a more conversational approach in content strategies.
Benefits of voice searches for users
speed and convenience are among the main benefits portugal mobile phone number of voice search for users.
Speaking is faster than typing , which means users can get answers promptly and without delay.
Additionally, the ability to ask questions in natural language improves the search experience , making it more intuitive and accessible.
Convenience is also a notable aspect when the user ’s hands are busy, where voice assistants provide the ability to perform searches without the need for manual interaction.
On the other hand, geolocalized searches deliver highly relevant results based on the user's current location , and are especially useful for informational queries or for quickly resolving doubts through voice commands .
Challenges for voice seo specialists
for seo professionals, voice search presents significant challenges that require an adaptation of traditional strategies.
It is essential to incorporate keywords in the form of questions and longer phrases that match the conversational style of voice searches.
In turn, these changes impact organic positioning , by focusing more on the relevance of the answers to very specific questions .
Website readability and usability are more critical than ever, and structured data becomes even more important to convey information clearly to search engines.
Furthermore, the shift in search behavior between desktop and mobile implies the need to develop differentiated seo strategies .