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The code and design of an email are essential for it to work and provide a good experience for the reader. Because the smallest detail makes all the difference, here are some examples of good practices in this article for anyone france email list who wants to do good email marketing.
HTML language
It works well in practically all email services, with the advantage of being able to mix text with images or customize the message background.
Simple layout
You should not overdo the layout of your email, as a simple mistake can result in the email appearing distorted in the recipient's inbox.
Design
It varies depending on the format and purpose, but it is common to use one table in the header, one in the body of the email, and one at the end. It is also recommended to keep the width smaller than 700 pixels and, preferably, between 500 and 600 pixels.
Be careful with images
The email cannot be just an image, as this prevents the user from copying and pasting the text or searching for the text in the email inbox. In addition, most services automatically block the display of images. The user must authorize it to be able to view the message, which significantly reduces the sending results.
Preview panel
Some major email software (such as Outlook or Thunderbird) use a preview pane that allows you to preview the content of a message without having to open the email, which is detrimental to the email marketing function. Try to keep the main content within the first 200 pixels of height.
Plain text version
Email marketing software allows readers to receive a plain text version, without HTML or images, which is only accessed when the HTML is not displayed properly on the screen. This happens with some email services and especially on mobile phones, so it is important to create a good plain text version of the email.
Avoid other file types
Flash, Javascript, movies, and background music are all things that should never be part of an email marketing campaign, as the vast majority of email servers do not display this type of content, and antivirus programs block it from the outset. If you really have to, then the solution is to insert a GIF or common image as a link to a page where this content can be accessed.
What is the E-goi Free Plan like ?
Taking all these factors into consideration, E-goi's free plan (Social One) is probably the best solution for beginners, as it is much more than just a free tool. In fact, you get 4 tools, all at zero cost! See what these tools are in the article E-goi Social One Free Plan: Much More Than Free Email Marketing .