Product updates and new releases
Posted: Sat Dec 07, 2024 8:15 am
A win-back email strategy of sending information about product updates and new product releases is an effective way to re-engage inactive or discontinued customers by keeping them informed about the latest developments in your product or service offering.
These emails are country code +359, bulgaria phone numbers intended to capture the attention of existing customers who may have lost interest or stopped engaging with your brand.
For this type of email, use an attention-grabbing, engaging subject line . Clearly highlight any new features, enhancements, or improvements you're making to your product or service in the body of the email.
Focus on how these updates address issues or add value to the customer experience, and include images, videos, or GIFs to effectively showcase new features or product updates.
Here's an example from Grammarly.
Example of updating products from grammar
Brand surveys and questionnaires
This email is a re-engagement strategy that aims to understand why customers are inactive and gather feedback to improve the overall customer experience.
This type of email involves sending surveys or questionnaires to inactive or discontinued customers to solicit their opinions and insights about your brand, products, services, or other relevant aspects.
Survey data provides valuable insights into your customers’ preferences, pain points, and expectations. You can understand what drives their purchasing decisions, what they like or dislike about your product or service, and what they’d like to see improved.
It also helps you identify areas for improvement in your product or service. You can use the data to make necessary adjustments, add new features, or refine existing offerings based on customer feedback.
Here is an example you can use:
Topic: We miss you! Share your thoughts to win prizes
Dear [customer name],
We miss you! Your feedback is important and we want to improve.
Take our short survey and get [X%] off your next purchase, plus a chance to win [Prizes]!
[CTA button: Take survey now]
Your feedback is anonymous and will help us serve you better.
You can cancel your subscription at any time, but we hope to see you again soon!
thank you.
Seasonal offers
'Christmas cheer,' 'Black Friday rush,' or 'New Year spirit' are all great times to engage inactive customers with seasonal campaigns. Seasonal offers in win-back emails take advantage of specific occasions, holidays, or events to re-engage inactive customers.
With email content tied to relevant seasonal themes, businesses can capture the attention of lapsed customers who may have been disconnected from their activities for extended periods of time.
These emails often include special promotions, discounts, or limited-time offers to encourage recipients to take advantage of seasonal offers and make purchases.
These emails are country code +359, bulgaria phone numbers intended to capture the attention of existing customers who may have lost interest or stopped engaging with your brand.
For this type of email, use an attention-grabbing, engaging subject line . Clearly highlight any new features, enhancements, or improvements you're making to your product or service in the body of the email.
Focus on how these updates address issues or add value to the customer experience, and include images, videos, or GIFs to effectively showcase new features or product updates.
Here's an example from Grammarly.
Example of updating products from grammar
Brand surveys and questionnaires
This email is a re-engagement strategy that aims to understand why customers are inactive and gather feedback to improve the overall customer experience.
This type of email involves sending surveys or questionnaires to inactive or discontinued customers to solicit their opinions and insights about your brand, products, services, or other relevant aspects.
Survey data provides valuable insights into your customers’ preferences, pain points, and expectations. You can understand what drives their purchasing decisions, what they like or dislike about your product or service, and what they’d like to see improved.
It also helps you identify areas for improvement in your product or service. You can use the data to make necessary adjustments, add new features, or refine existing offerings based on customer feedback.
Here is an example you can use:
Topic: We miss you! Share your thoughts to win prizes
Dear [customer name],
We miss you! Your feedback is important and we want to improve.
Take our short survey and get [X%] off your next purchase, plus a chance to win [Prizes]!
[CTA button: Take survey now]
Your feedback is anonymous and will help us serve you better.
You can cancel your subscription at any time, but we hope to see you again soon!
thank you.
Seasonal offers
'Christmas cheer,' 'Black Friday rush,' or 'New Year spirit' are all great times to engage inactive customers with seasonal campaigns. Seasonal offers in win-back emails take advantage of specific occasions, holidays, or events to re-engage inactive customers.
With email content tied to relevant seasonal themes, businesses can capture the attention of lapsed customers who may have been disconnected from their activities for extended periods of time.
These emails often include special promotions, discounts, or limited-time offers to encourage recipients to take advantage of seasonal offers and make purchases.