To help you understand SEO better, in this article we will talk about SEO in detail, from the basics you should know, how SEO works, and the factors that affect rankings, so that you can use this strategy to improve your website so that it can climb the search engine rankings. If you are ready, let's go!
Table of Contents
Understanding What is SEO
How does SEO work?
Key factors for effective SEO
How many types of SEO are there?
Table of SEO Types
Why is SEO important?
What is the difference between SEO and SEM?
How to do SEO to get on the first page of Google
Why You Should Update Your Website Content Frequently for SEO
Tips for improving SEO in response to changing algorithms
Is it better to hire an SEO agency or do it yourself?
Concluding remarks
Understanding What is SEO
SEO (search engine optimization) is the increase in website efficiency on search engines. The most widely used search engine worldwide is Google. If our website is easily found on relevant keywords, it will give our website a high chance of being clicked on without having to buy advertising. It focuses on improving the website and customizing it, whether it is On-page SEO, Off-page SEO, and Technical SEO.
But to make the website to be at the top of the search stockholder database engine results pages (SERPs), we need to make our website high quality, efficient, and reliable so that the search engines will rank our website at the top. This is called SEO to get the website ranked on Google.
How does SEO work?
SEO is the process of focusing on ranking on top of Google and other search engines. It works to collect, organize and display relevant information to answer user questions. To do well, they have to go through 3 main processes:
Crawling: Search engines rely on teams of site crawlers, also known as spider bots or simply bots, to find updated content on the web. Web crawlers help find and gather the information needed to index web pages.
Indexing: Refers to the process by which search engines store and organize the web pages they crawl. When web crawlers find information on a site, such as keywords and new content, they add the web page to the search index. When users search for relevant information on the search engines
Ranking: Pages in the search index are displayed in search results from most to least relevant content.
SEO strategies improve the visibility of a website by making it more appealing to search engines. Simply put, it works to determine how well a website performs in the process from crawling to ranking.
In addition, Search Engine algorithms consider a wide range of ranking factors, such as keyword relevance, backlink quality, and content freshness, to help your website rank higher on the first page faster.
Interesting service, providing high quality backlinks, helping to make the website more credible and to rank on Google faster.
Key factors for effective SEO
Here are the factors you need to keep an eye on for SEO to get the best results:
Page speed: This determines how long it takes for a web page to load. Fast-loading pages can help your website rank higher in search results. Regularly monitor your site's performance and use speed analysis tools like Google's PageSpeed Insights and Pingdom Speed Test to gain insights into how well your site is performing.
Mobile-friendliness: Responsive design automatically adjusts site elements to fit different screen sizes to give visitors the best experience across all devices. Responsive and mobile-friendly pages rank higher. Try using Google's Mobile-Friendly Test to measure your site's usability.
High-quality content: Provide relevant and factual information to answer users' questions as accurately as possible. Google evaluates the length, structure, relevant keywords, and informativeness of the content. Create unique content to attract visitors and increase the visibility of your site higher on the first page.
Backlinks: Also known as inbound links, these are links to our website that are placed on other websites and act as an indication of the authority of the website. When a website includes your link in their content, they mark our website as a relevant source. A web page with high quality backlinks from authoritative websites helps it rank higher in search engine results pages .
User experience: Google measures user experience through a variety of signals, including bounce rate and dwell time. When a visitor arrives on a site and then leaves immediately, Google deems the site irrelevant. However, if a visitor stays on a site for a while, the site is informative and will be useful to users.