Working on the landing page
Posted: Sat Dec 07, 2024 6:53 am
Although this is not an aspect that directly determines the cost of the campaign, it is worth knowing that the quality of the landing page also plays a role in the success of the ad. The quality of the site to which the promoted link leads primarily affects the ad's ranking. The ranking, on the other hand, is used to determine the position. In addition, an unfinished site can cause the CPC cost to be higher.
When optimizing a website for an advertising campaign, the cost depends on what condition it is currently in. Aspects such as:
valuable content,
efficiency,
security,
user experience optimization,
relevance (in relation to the keywords used in the campaign),
simple navigation,
credibility.
Mistakes that burn through your campaign budget
The right ad setup allows country code +852, hong kong phone numbers you to achieve satisfactory results even with a small budget – provided that an SEM specialist works on the setup. However, when an inexperienced person is running an advertising campaign, the cost can constantly increase, and there will be no trace of the effects.
If you want to run your online advertising campaign yourself, make sure you don't make the biggest mistakes that burn through your budget and reduce your advertising effectiveness.
Bad keyword matching and no exclusions
Keywords are the link between what a user is looking for and what is on the website. If you want your campaign to be effective, the phrases you choose must be in line with the user's intentions. Otherwise, they will generate costs through clicks, but nothing more will come of it, because when they visit the landing page and realize that its content is not what they were looking for, they will quickly leave it. Your budget will be wasted and you will not get more customers.
Another common mistake is not having keyword exclusions. Negative phrases are meant to prevent ads from being shown to the wrong people.
Starting with high stakes and a big budget
When creating your first online advertising campaign, it's hard to accurately determine the price and budget right from the start. It's often necessary to test several solutions. That's why it's worth starting with a smaller daily budget.
In the Google Support panel, you can find a tip that says that a good solution for beginner advertisers is to set a daily budget of PLN 10–50.
Poorly designed landing page
A low-quality landing page can reduce the effectiveness of your ad and waste your budget. The quality of your landing page affects the ad quality score determined by the system, but also affects user behavior.
When a potential customer clicks on a promoted product link, but the store page loads slowly, the purchase process is too complicated, or there are other UX (User Experience) errors, the transaction will not be completed and the costs per click will be incurred. This is a very easy way to burn through your budget.
When optimizing a website for an advertising campaign, the cost depends on what condition it is currently in. Aspects such as:
valuable content,
efficiency,
security,
user experience optimization,
relevance (in relation to the keywords used in the campaign),
simple navigation,
credibility.
Mistakes that burn through your campaign budget
The right ad setup allows country code +852, hong kong phone numbers you to achieve satisfactory results even with a small budget – provided that an SEM specialist works on the setup. However, when an inexperienced person is running an advertising campaign, the cost can constantly increase, and there will be no trace of the effects.
If you want to run your online advertising campaign yourself, make sure you don't make the biggest mistakes that burn through your budget and reduce your advertising effectiveness.
Bad keyword matching and no exclusions
Keywords are the link between what a user is looking for and what is on the website. If you want your campaign to be effective, the phrases you choose must be in line with the user's intentions. Otherwise, they will generate costs through clicks, but nothing more will come of it, because when they visit the landing page and realize that its content is not what they were looking for, they will quickly leave it. Your budget will be wasted and you will not get more customers.
Another common mistake is not having keyword exclusions. Negative phrases are meant to prevent ads from being shown to the wrong people.
Starting with high stakes and a big budget
When creating your first online advertising campaign, it's hard to accurately determine the price and budget right from the start. It's often necessary to test several solutions. That's why it's worth starting with a smaller daily budget.
In the Google Support panel, you can find a tip that says that a good solution for beginner advertisers is to set a daily budget of PLN 10–50.
Poorly designed landing page
A low-quality landing page can reduce the effectiveness of your ad and waste your budget. The quality of your landing page affects the ad quality score determined by the system, but also affects user behavior.
When a potential customer clicks on a promoted product link, but the store page loads slowly, the purchase process is too complicated, or there are other UX (User Experience) errors, the transaction will not be completed and the costs per click will be incurred. This is a very easy way to burn through your budget.