What is Google Ads? How to increase traffic efficiency?
Posted: Sat Dec 07, 2024 5:38 am
Billions of searches are performed on Google every second, and most search results pages feature Google ads. With Google Ads, businesses pay to buy them, which is an effective way to drive traffic relevant to people's searches. If someone searches for a term related to your business or a type of product or service, your site will instantly appear on the top of the Google search results.
It is one of the Digital Marketing that creates efficiency in reaching your business easily, but it must be exchanged for a high service fee. The service fee will be determined by the most searched words. The shorter the search words and the more people search, the more expensive Google Ads will be. Many people may still be confused about the Google Ads service.
In this article, you’ll learn what Google Ads are, how they work, and why you should use your own Google Ads.
Table of Contents
What is Google Ads?
Types of Google Ads available
Google Shopping Ads
Why Google Ads appear on SERPs
How does Google Ads work?
Cost of advertising on Google Ads
What is Google Ads?
Google Ads is the name of a pay-per-click (PPC) platform offered by Google to help businesses build awareness and visibility for their products and services through search. The most common type of Google Ads advertising is Search Network ads, which appear on search engine results pages (SERPs) known as SEM for searches relevant to the advertiser's products and services. This is in contrast to the Google Ads service, which can run display ads, Shopping ads, YouTube ads, and more.
Types of Google Ads available
For Google Ads, there are many advertising services that are not just for search, but also other services as follows:
Google Search Ads
Below is an example of a Google SERP with ads. The paid results self employed database have two sections: one above the unpaid or organic pages, and one below them.
Google Image Ads
As mentioned above, you can also run display campaigns that appear on the Google Display Network, a group of external third-party websites that have agreed to use Google's service to display ads. Google display ads can be in text, image, video, or rich media formats, and can be targeted differently, such as through audiences and remarketing.
Nowadays, marketing by Google Image Ads is not seen as much. Most people use websites with high traffic to do image ads. And many businesses choose to use Facebook Ads to reach people in a more targeted group.
Google Shopping Ads
Google Shopping ads appear both on regular SERPs and in the Shopping tab. They work differently than general search ads in that you can't target keywords. Instead, you store a detailed catalog of products, and Google matches those products to searches. However, you can tell Google which keywords you don't want your ads to appear on. (Learn more about Google Shopping Ads .)
YouTube Ads
Many people don't know that YouTube is part of Google. Since it's owned by Google, advertising on YouTube is done through Google Ads. You can create video, text, or display ads that appear during and before videos and elsewhere on the platform. YouTube ad targeting works similarly to display targeting.
Why Google Ads appear on SERPs
Google Ads focuses on keywords — the words people are most likely to use when searching for a product or thing they want to know about. When advertisers create a Google Ads search campaign, they create ads around a specific offer and choose a list of keywords to target related to that offer. When someone searches on Google (also known as a search term), Google checks to see if any advertisers have bid on keywords related to that search. If so, their ads appear in that SERP.
Google decides which ads to show. Enter the Google Ads auction. The higher you pay, the more Google will help push your site to the best positions.
We can explain in detail how the Google Ads auction works, but it can take some time, so here's a quick summary: When someone searches on Google and an advertiser is bidding on keywords relevant to the search term, Google enters all keywords into the auction that it deems relevant, one per account.
It is one of the Digital Marketing that creates efficiency in reaching your business easily, but it must be exchanged for a high service fee. The service fee will be determined by the most searched words. The shorter the search words and the more people search, the more expensive Google Ads will be. Many people may still be confused about the Google Ads service.
In this article, you’ll learn what Google Ads are, how they work, and why you should use your own Google Ads.
Table of Contents
What is Google Ads?
Types of Google Ads available
Google Shopping Ads
Why Google Ads appear on SERPs
How does Google Ads work?
Cost of advertising on Google Ads
What is Google Ads?
Google Ads is the name of a pay-per-click (PPC) platform offered by Google to help businesses build awareness and visibility for their products and services through search. The most common type of Google Ads advertising is Search Network ads, which appear on search engine results pages (SERPs) known as SEM for searches relevant to the advertiser's products and services. This is in contrast to the Google Ads service, which can run display ads, Shopping ads, YouTube ads, and more.
Types of Google Ads available
For Google Ads, there are many advertising services that are not just for search, but also other services as follows:
Google Search Ads
Below is an example of a Google SERP with ads. The paid results self employed database have two sections: one above the unpaid or organic pages, and one below them.
Google Image Ads
As mentioned above, you can also run display campaigns that appear on the Google Display Network, a group of external third-party websites that have agreed to use Google's service to display ads. Google display ads can be in text, image, video, or rich media formats, and can be targeted differently, such as through audiences and remarketing.
Nowadays, marketing by Google Image Ads is not seen as much. Most people use websites with high traffic to do image ads. And many businesses choose to use Facebook Ads to reach people in a more targeted group.
Google Shopping Ads
Google Shopping ads appear both on regular SERPs and in the Shopping tab. They work differently than general search ads in that you can't target keywords. Instead, you store a detailed catalog of products, and Google matches those products to searches. However, you can tell Google which keywords you don't want your ads to appear on. (Learn more about Google Shopping Ads .)
YouTube Ads
Many people don't know that YouTube is part of Google. Since it's owned by Google, advertising on YouTube is done through Google Ads. You can create video, text, or display ads that appear during and before videos and elsewhere on the platform. YouTube ad targeting works similarly to display targeting.
Why Google Ads appear on SERPs
Google Ads focuses on keywords — the words people are most likely to use when searching for a product or thing they want to know about. When advertisers create a Google Ads search campaign, they create ads around a specific offer and choose a list of keywords to target related to that offer. When someone searches on Google (also known as a search term), Google checks to see if any advertisers have bid on keywords related to that search. If so, their ads appear in that SERP.
Google decides which ads to show. Enter the Google Ads auction. The higher you pay, the more Google will help push your site to the best positions.
We can explain in detail how the Google Ads auction works, but it can take some time, so here's a quick summary: When someone searches on Google and an advertiser is bidding on keywords relevant to the search term, Google enters all keywords into the auction that it deems relevant, one per account.