Word of mouth marketing – examples
Posted: Sat Dec 07, 2024 4:37 am
Still have doubts about the importance of buzz marketing? Here are some examples of successful campaigns that will surely inspire you to develop your own strategy.
Old Spice
This brand certainly doesn’t need any introduction. Even those who have never used its products are undoubtedly familiar with the slogans repeated in TV or online ads. What’s more, the humorous and sometimes even absurd nature of the ads has led recipients to create memes based on the Old Spice campaign, which has given the company additional publicity.
YouTube – Old Spice Channel
YouTube – Old Spice Channel
Media Expert
The slogan We are turning on low price country code +371, latvia phone numbers in Media Expert is probably known to everyone. The campaign shows that a skillfully executed advertisement, although sometimes a bit irritating, can remain in the minds of consumers for a long time, thus increasing their willingness to take advantage of the offer.
YouTube – Reklamator channel
YouTube – Reklamator channel
Pepsi
The Pepsi brand has shown that word-of-mouth marketing is primarily humor. The 2013 Pepsi campaign was one of the most popular ads of this type in the world. During Halloween, the brand shared a graphic on social media with a Pepsi can dressed as Coca-Cola. What was the phenomenon? Amused users eagerly forwarded the post to their friends. What's more, Coca-Cola itself responded to the ad by publishing a graphic with its own interpretation of the joke.
bettermarketing.pub – Pepsi campaign and Coca-Cola's response
bettermarketing.pub – Pepsi campaign and Coca-Cola's response
WK Boar
WK Dzik is a relatively new brand that has recently expanded its product range to include energy drinks. When a new flavour is launched, all employees publicise the event, publish hints about the mysterious new flavour and eagerly respond to recipients' comments on social media. What are the effects of this? When a new product appears in stores, consumers are very keen to buy it, and what's more, they share photos of their catch on social media profiles, which gives the brand additional, free publicity.
wkdzik.pl – the newest drink, promoted mainly thanks to buuz marketing
wkdzik.pl – the newest drink, promoted mainly thanks to buuz marketing
Word of mouth marketing – summary
As you can see, word of mouth marketing and other online marketing strategies can be an effective tool for achieving business goals. It is up to you what form you choose and how you implement it into your strategy. Just remember to refer to current trends, take into account the preferences of the target group and constantly monitor the effectiveness of the actions taken. In this way, you will certainly achieve success and your advertisement will spread like a virus on the web.
Old Spice
This brand certainly doesn’t need any introduction. Even those who have never used its products are undoubtedly familiar with the slogans repeated in TV or online ads. What’s more, the humorous and sometimes even absurd nature of the ads has led recipients to create memes based on the Old Spice campaign, which has given the company additional publicity.
YouTube – Old Spice Channel
YouTube – Old Spice Channel
Media Expert
The slogan We are turning on low price country code +371, latvia phone numbers in Media Expert is probably known to everyone. The campaign shows that a skillfully executed advertisement, although sometimes a bit irritating, can remain in the minds of consumers for a long time, thus increasing their willingness to take advantage of the offer.
YouTube – Reklamator channel
YouTube – Reklamator channel
Pepsi
The Pepsi brand has shown that word-of-mouth marketing is primarily humor. The 2013 Pepsi campaign was one of the most popular ads of this type in the world. During Halloween, the brand shared a graphic on social media with a Pepsi can dressed as Coca-Cola. What was the phenomenon? Amused users eagerly forwarded the post to their friends. What's more, Coca-Cola itself responded to the ad by publishing a graphic with its own interpretation of the joke.
bettermarketing.pub – Pepsi campaign and Coca-Cola's response
bettermarketing.pub – Pepsi campaign and Coca-Cola's response
WK Boar
WK Dzik is a relatively new brand that has recently expanded its product range to include energy drinks. When a new flavour is launched, all employees publicise the event, publish hints about the mysterious new flavour and eagerly respond to recipients' comments on social media. What are the effects of this? When a new product appears in stores, consumers are very keen to buy it, and what's more, they share photos of their catch on social media profiles, which gives the brand additional, free publicity.
wkdzik.pl – the newest drink, promoted mainly thanks to buuz marketing
wkdzik.pl – the newest drink, promoted mainly thanks to buuz marketing
Word of mouth marketing – summary
As you can see, word of mouth marketing and other online marketing strategies can be an effective tool for achieving business goals. It is up to you what form you choose and how you implement it into your strategy. Just remember to refer to current trends, take into account the preferences of the target group and constantly monitor the effectiveness of the actions taken. In this way, you will certainly achieve success and your advertisement will spread like a virus on the web.