We hope you’ve now got a better understanding of what an SMTP is, how an SMTP server works, and why it’s a good idea to invest in a professional SMTP service for sending bulk email.Create your own 4th of July email campaign to celebrate with your subscribers. Read on to find the best ideas and examples to help you make the most of your 4th of July marketing campaign.
According to the National Retail Federation’s annual consumer survey, Americans spent an average of $93.34 on food alone on the 4th of July. And just last year, five out of six Americans celebrated the 4th of July.
Independence Day celebrations typiclaly include barbecues, family cookouts or picnics, and an estimated 150 million hot dogs get grilled! Fireworks, parades, and other community events are popular as well.
About a third of 4th of July shoppers actively looked for patriotic symbols such as the American flag and decorations.
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When you look at the numbers it’s easy to see why lebanon telephone number data Independence Day is the perfect launch pad for a successful email marketing campaign.
To help you find the best Fourth of July marketing strategies we dug into our inbox and selected the best Fourth of July email examples. Whether you’re promoting special offers or an event, these will be sure to inspire your campaign and your subscribers.
1. Plan an Independence Day sale
Let your customers know that you’re planning a 4th of July sale.
Most online stores will plan a sitewide sale — a simple yet effective promotional tactic. A flash sale at peak hours is another great way to start your promotional campaign.
As an example, HelloFresh ran a 4th of July flash sale on its home-cooked meal kit subscription to win back churned customers.
A 4th of July email sent by HelloFresh to their subscribers. This email is for a flash sale for their home-cooked meals and features a pulled pork burger with pickles (yum!). There is a deal for $80 off if a purchase is made this week only.
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Remember: An effective sales campaign combines attractive offers with a limited time window. Creating a sense of urgency can help indecisive customers make up their minds.
2. Create a summer shopping guide
July is when summer is at its peak. Running a July holiday marketing campaign a few days or weeks ahead of time will help your customers plan their summer festivities.
Brit + Co did an awesome job with their beach-ready shopping guide.
It features everything you’d want for the perfect summer outing — including tote bags, beach towels, and ice cream cakes!