Don’t know where to start? This guide will help you add sales tracking to your CRM sales management strategy.
Sales tracking: Table of contents
What is sales tracking?
5 Types of sales tracking reports
5 Sales tracking software solutions
Get started with sales tracking
What is sales tracking?
Sales tracking is the process of collecting and analyzing data throughout your sales funnel. It involves monitoring multiple aspects of the sales process, including how prospects flow through the pipeline, sales cycle length, sales rep performance, etc.
The more data you have at your disposal, the better equipped you'll be to make informed decisions that drive sales success.
5 Types of sales tracking reports
You don’t need dozens of spreadsheets to establish a successful sales strategy. These five sales reports are key to streamlining your team's process and achieving your sales goals.
Sales pipeline
The sales pipeline is the visual representation of your prospect journey. It’s typically divided into stages, such as:
Lead generation or prospecting
Qualification
Nurturing
Meeting
Proposal
Closed won/Lost
These stages represent the steps a prospect takes along their lebanon mobile phone numbers database journey toward becoming a paying customer. The specific stages may vary depending on your unique sales process and product.
Tracking your pipeline allows you to see how many prospects are in each stage and identify any bottlenecks that might be slowing down sales.
How to track your sales pipeline
While you may track a sales pipeline with spreadsheets, a CRM system or a dedicated sales tracking tool can simplify the process.
These platforms offer visual pipeline management features, allowing you to drag and drop prospects between stages and see real-time progress.
Later in the article, we'll recommend specific sales tracking solutions. Now, let's see how to set up a pipeline in Brevo:
Go to Deals > Settings > Deals and Pipelines settings > Manage your pipeline settings and click Create a New Pipeline.
Create a new deal pipeline in Brevo. Mange your pipeline settings
Creating a new deal pipeline in Brevo
Determine distinct steps in your customer's journey. Then create corresponding stages in your software.
Allocate the win probability score to each stage. The score estimates how likely sales leads in this stage are to convert and helps the system estimate your future revenue.
Customize pipeline stages and win probabilities in Brevo (animated gif)
Specifying pipeline stages and win probabilities in Brevo