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Posted: Thu Dec 05, 2024 10:14 am
Personalizing your content is part of what makes for an effective email marketing strategy. It’s not hard to do, and can really pay off with higher open rates, click-through rates, and conversation rates! as monitor the financial health of your ecommerce store.
Ecommerce metrics give you vital information, from the click-through rate of your marketing campaigns to the average amount your customers spend for every order. Tracking ecommerce metrics will set your ecommerce business up for long-term success beyond the bottom line.
In this article, we’ll cover the most important ecommerce metrics and key performance indicators (KPIs) you should monitor.
What are ecommerce metrics?
Ecommerce metrics are data and other quantifiable measurements that allow you to estimate the health of your ecommerce site.
Sales conversion rate, customer acquisition cost (CAC), and customer lifetime value (CLV) are examples of ecommerce metrics.
There are many different types of ecommerce metrics. They come from a variety of sources, including your web pages, social media, and Google Analytics.
13 Top ecommerce metrics to track
Here are the most important metrics to better understand your online store’s performance and ecommerce sales.
1. Sales conversion rate
The sales conversion rate is probably the most important among all list of saudi arabia cell phone numbers ecommerce metrics. This is how many website visitors convert into customers. Conversion rate is calculated by the this formula:
CR = (Total number of customers / Total unique visitors) * 100
The average sales conversion rate for the ecommerce industry is 3.4%. In general, a good conversion rate is around 2.5-3%.
Driving traffic to your site isn’t everything. Once people land there, they need a lot of persuading to place an order. The product and price, user experience, payment security, a
The process of improving this metric is called conversion rate optimization (CRO). Regularly check your sales funnel, visitor behavior on site, page views, and exit pages. The goal is to identify where the problem is and hopefully fix it.
Here are a few quick fixes that’ll help you improve your conversion rate:
Attract more qualified traffic with Facebook ads to lookalike audiences based on your best customers.
Test out every option in your checkout process yourself.
Optimize mobile and tablet experience.
Use remarketing (e.g. winback emails) to re-engage people who visited your site but left without buying.
Do an SEO audit to see if you’re using the wrong wording on your product pages.
2. Customer acquisition cost (CAC)
The customer acquisition cost (CAC) measures how much it costs to acquire a new customer. It’s important to understand your CAC to plan your marketing budget.
Ecommerce metrics give you vital information, from the click-through rate of your marketing campaigns to the average amount your customers spend for every order. Tracking ecommerce metrics will set your ecommerce business up for long-term success beyond the bottom line.
In this article, we’ll cover the most important ecommerce metrics and key performance indicators (KPIs) you should monitor.
What are ecommerce metrics?
Ecommerce metrics are data and other quantifiable measurements that allow you to estimate the health of your ecommerce site.
Sales conversion rate, customer acquisition cost (CAC), and customer lifetime value (CLV) are examples of ecommerce metrics.
There are many different types of ecommerce metrics. They come from a variety of sources, including your web pages, social media, and Google Analytics.
13 Top ecommerce metrics to track
Here are the most important metrics to better understand your online store’s performance and ecommerce sales.
1. Sales conversion rate
The sales conversion rate is probably the most important among all list of saudi arabia cell phone numbers ecommerce metrics. This is how many website visitors convert into customers. Conversion rate is calculated by the this formula:
CR = (Total number of customers / Total unique visitors) * 100
The average sales conversion rate for the ecommerce industry is 3.4%. In general, a good conversion rate is around 2.5-3%.
Driving traffic to your site isn’t everything. Once people land there, they need a lot of persuading to place an order. The product and price, user experience, payment security, a
The process of improving this metric is called conversion rate optimization (CRO). Regularly check your sales funnel, visitor behavior on site, page views, and exit pages. The goal is to identify where the problem is and hopefully fix it.
Here are a few quick fixes that’ll help you improve your conversion rate:
Attract more qualified traffic with Facebook ads to lookalike audiences based on your best customers.
Test out every option in your checkout process yourself.
Optimize mobile and tablet experience.
Use remarketing (e.g. winback emails) to re-engage people who visited your site but left without buying.
Do an SEO audit to see if you’re using the wrong wording on your product pages.
2. Customer acquisition cost (CAC)
The customer acquisition cost (CAC) measures how much it costs to acquire a new customer. It’s important to understand your CAC to plan your marketing budget.