Short introduction: What is ABM?
Account-based marketing can be described as the inversion of the traditional marketing funnel . Normally, the goal of marketing is to use different marketing measures to bring as large a group of visitors as possible to a landing page or to get them to take another action. From the landing page, these visitors are filtered into leads and then into customers on their journey through the funnel.
ABM is more targeted from the start: instead of russia whatsapp data tailoring the campaign to an industry or demographic group, it creates content that is targeted at very few or even just a single customer. This focused approach makes it possible to increase the effectiveness of service delivery and increase sales while improving customer satisfaction. The motto is always "quality over quantity".
The effort involved is of course correspondingly great: In order for account-based marketing to reach its full potential, several departments have to work together. Productive collaboration between sales, marketing and customer service is essential when it comes to offering potential customers an individualized marketing experience.
To answer this question, it's useful to first understand the points where inbound marketing and account-based marketing meet. In both cases, a campaign is created with the goal of generating leads and converting them into customers. One key difference is that inbound marketing campaigns are designed to attract leads, while ABM involves you reaching out to the prospect yourself. Nevertheless, the campaign should be carefully planned and organized . This is where HubSpot can come in, as follows.