As with all marketing measures, the key to success lies in both preparation and content . With ABA, however, the importance of both factors is even more important: Not only do you really have to do your homework when it comes to defining your target audience, but the level of personalization and the quality of the content must also be perfectly coordinated. As with regular account-based marketing, the various employees of the advertising company must work hand in hand and share and process data across departments. Furthermore, they must not lose sight of the needs of the target audience.
Below we present some questions that you need to ask yourself in order to achieve a successful implementation of ABA in your company.
What are your planning options?
Do you want to implement ABA yourself or namibia whatsapp data rely on the expertise of an external marketing consultancy? Both options have their advantages and disadvantages. Carefully weigh up control and specialization against time savings and budget and make a decision that everyone in your company can get behind. This is one of the basic requirements for functioning account-based advertising.
Which advertising channels are best for you?
ABM can be implemented through various channels. It is more of a basic concept and less of a marketing strategy. So think about which advertising channels you want to use. Classic programmatic marketing via established advertising networks from Google & Co. can be helpful for reaching target audiences via cookie tracking across devices. Social media advertising (especially on LinkedIn), on the other hand, offers many options for very natural and personal advertising.
Are you already using all the sensible marketing options?
Content syndication, retargeting, SEO - are you familiar with your advertising options and are you making the most of your opportunities? Content syndication can boost your visibility by reposting content on other platforms, while retargeting allows you to target interested parties who have been active on your pages. These methods may not be new to you, but are you using them appropriately? And: could you use them more specifically and effectively with a focus on personalized ABA?