There are numerous types of product launch emails to send, but we've selected the 5 most effective ones you can try:
New Product Launch Emails – You can send these to reach out to your prospects and inform them about your new launch.
New feature announcement emails – These are usually exciting news for your existing customers. Such messages also build customer trust when they see your business continually improving.
Beta announcement emails. These emails attract the right people to sign up and help you recruit early testers. Through beta testing , you can launch your software to see whether customers like it or not.
Pre-order announcement emails. By offering a limited-time pre-order campaign, vietnam mobile phone number list customers will feel the urgency to place their orders before the release date. They will appreciate it if they are the first people to receive your product launch announcements.
Event or webinar announcement emails. By sending an attractive event invitation email with detailed information about when and where the event will take place, you can ensure that your target audience attends.
Some other popular product launch emails are used to promote things like limited edition releases, updates, and new policies or safety measures.
email drip campaigns
Why is a product launch email important?
Companies tend to focus more on designing and manufacturing new products. In doing so, they postpone the marketing work that is crucial for the success of a new solution. 80% of new product launches fail for this reason. That is why a well-designed product launch email is a must for any business.
People sign up for emails because they want to know what's next. According to data, 50% of consumers make a purchase through a marketing email at least once a month. That's why companies should send them announcement emails in case of new products, events or changes within the business.
Additionally, product launch emails are a great way to re-engage customers and increase brand awareness.
What are the benefits of a product launch email?
Here are some of the advantages of using this type of email messages:
Building anticipation and hope before launching your new product is the best way to spark customers' desire to buy it.
A product launch email excites customers and gets them excited to try new services or features.
Product launch campaigns provide the vital exposure needed for your solution to succeed.
The product launch email keeps the momentum going and gets people talking about it.
This type of email can show customers how the newly launched product will help them.
Product launch emails will increase the value of your products as well as the overall performance of your business.
What are the important stages of a successful product launch email campaign?
Here is a 3-step process you can use to introduce a new product to your customers via email:
Build suspense. Get your contacts excited and your users curious with a test email. You can send this first email 10-15 days before the launch.
Announce the launch date. Share your product name, images, and details and notify your subscribers about the launch date. You can send this second email 4-5 days before the launch.
Lunch time! Successfully launch your product and send the third email. It should include a call to action so that your contacts can place orders and subscribe to your product or service.
You can later remind your contacts about the product launch if they missed your email for some reason.
You can create engaging email templates at every stage for free with SocialBot. Try it for your product launch email.
Below are some ideas that may inspire you to design your own product launch email.
How to set up a product launch email sequence?
Use high-quality, compelling product images. Animated GIFs can also be used to draw attention. Compress your image to keep the file size as low as possible.
Choose a vibrant background color that sets the mood of your email.
Apply branding using your logo and brand colors. They are your visual identity!
To help digest information quickly, divide the newsletter into several sections. Include all the basic information in your email and answer all questions.
Insert CTA buttons several times, preferably at the beginning and end of the email. The color of the CTA button should be vivid so that it is noticed first.
Include social media icons so your customers can share the news if they find it interesting.
Personalize your product launch emails to increase your email open rates. You can personalize both the subject line and the content of the email.
Speaking of… Use eye-catching email subject lines for your product launch campaign. You can also use emojis to make it look different.
Here are some examples of subject lines you can use:
Event announcement:
Exciting announcement (and special invitation)
Something new is coming
We have news for you
A new digital marketing event…
Company changes:
BIG announcement! (big changes at [Company Name])
Yes, that just happened
Latest news from [Company Name]
Exciting New Changes at [Company Name]
Things are about to change!
New episode!
New Product/Feature Release:
Discover our new [Product or service]
Get to know our new [Product or service]
Can we feature [Product or Service]?
NEW [Product or service] launched today
Introducing our latest [Product or service]
Product Updates: [Product or Service] is available to order
The wait is over: [Product or service] is here