Prerequisites for successful ABM
A successful account-based marketing strategy requires comprehensive planning. Compared to an inbound marketing campaign, this can mean a lot more work. The first step is to create a holistic profile of the target account. This requires marketing automation software such as HubSpot , which stores and manages the collected information. In addition, such software makes it possible to display relevant content for customers at the right time and at the right touchpoint , and to manage communication. Other requirements are:
For a better overview, the target accounts can be sorted by characteristics such as the size and industry of the company or the number and type of contacts.
Creating Buyer Personas
Buyer personas are the personality profile of a kazakhstan whatsapp data semi-fictional, ideal-typical corporate customer that is used to define relevant customer groups or, as in the case of ABM, decision-makers. Only with this knowledge is it possible to optimally align the account-based marketing campaign.
Designing a content strategy
Once you have defined your target accounts and have your ideal customer in mind, it's time to design a content strategy that is tailored to the needs and knowledge level of the recipient. Remember that only relevant information will get the recipient of the marketing message to contact you.
The collaboration between the marketing team and the sales department
If the sales and marketing departments are equally able to access identical data sets, they can focus on the same goal and thus work even more concentratedly on implementing the highly personalized campaign.
Without close collaboration between your departments, effective ABM is almost impossible .
Advantages of Account Based Marketing
If your company meets the necessary requirements and you are able to successfully carry out an account-based marketing campaign, your company and your potential customers will benefit from the following:
Financial and human resources are used in a targeted and efficient manner, thus reducing wastage.