Ask customers to join in on community discussions
Posted: Thu Dec 05, 2024 9:00 am
Let your customers know their reviews will impact product development
Show your customers how reviews will help you make better product recommendations
Let customers know their reviews will influence other iceland mobile phone numbers database buyers and help your brand grow
Offer an incentive for reviews, such as a gift card or discount coupon
Signature Hardware has a strong review request email that hits on all the right points. Customers know their review will help improve the product’s development and help personalize future product recommendations.
Reviewers will be entered into a raffle where they stand a chance to win a $100 in-store gift card. The more reviews each customer submits, the better their chances of winning.
Source
While it may be tempting to ask for reviews after every purchase, this could clutter the inboxes of your subscribers when they’ve bought multiple products in one go.
Frame your review requests around their overall experience with your brand instead — including their customer service interactions — so you can get a holistic view of what customers liked and disliked.
16. Back-in-Stock Emails
Running out of stock is rarely a good thing. While it shows your product is popular and currently in demand, it might leave customers with the impression that you can’t handle order flow or don’t have enough inventory to meet their needs.
Back-in-stock emails solve this problem. By letting customers know that new stock is on the way, or that they’re part of a priority waiting list, you prevent permanent drop-offs in sales.
To give your customers peace of mind, be sure to include the following in your inventory update emails:
Reference previous shopping history or page visits to determine which items your customers want to back-in-stock
Let customers know if your back-in-stock reminder allows immediate purchases or a waiting period before orders can be made
Give your customers the option to pre-order or join a waitlist if the quantity is limited
Off Hours is really good at creating FOMO in its back-in-stock emails. Customers are given a precise date when inventory will return, then encouraged to pre-order because quantities are limited.
Off Hours didn’t actually mention if the product is popular or had sold out recently, but certainly gives its customers that impression.
Show your customers how reviews will help you make better product recommendations
Let customers know their reviews will influence other iceland mobile phone numbers database buyers and help your brand grow
Offer an incentive for reviews, such as a gift card or discount coupon
Signature Hardware has a strong review request email that hits on all the right points. Customers know their review will help improve the product’s development and help personalize future product recommendations.
Reviewers will be entered into a raffle where they stand a chance to win a $100 in-store gift card. The more reviews each customer submits, the better their chances of winning.
Source
While it may be tempting to ask for reviews after every purchase, this could clutter the inboxes of your subscribers when they’ve bought multiple products in one go.
Frame your review requests around their overall experience with your brand instead — including their customer service interactions — so you can get a holistic view of what customers liked and disliked.
16. Back-in-Stock Emails
Running out of stock is rarely a good thing. While it shows your product is popular and currently in demand, it might leave customers with the impression that you can’t handle order flow or don’t have enough inventory to meet their needs.
Back-in-stock emails solve this problem. By letting customers know that new stock is on the way, or that they’re part of a priority waiting list, you prevent permanent drop-offs in sales.
To give your customers peace of mind, be sure to include the following in your inventory update emails:
Reference previous shopping history or page visits to determine which items your customers want to back-in-stock
Let customers know if your back-in-stock reminder allows immediate purchases or a waiting period before orders can be made
Give your customers the option to pre-order or join a waitlist if the quantity is limited
Off Hours is really good at creating FOMO in its back-in-stock emails. Customers are given a precise date when inventory will return, then encouraged to pre-order because quantities are limited.
Off Hours didn’t actually mention if the product is popular or had sold out recently, but certainly gives its customers that impression.