LinkedIn Account Types Compared
Posted: Thu Dec 05, 2024 8:35 am
LinkedIn offers several plans for different tastes and purposes. If you're at a crossroads and don't know which account to choose, we've got you covered!
What is a LinkedIn account?
A LinkedIn account is a personal profile that allows you to use the platform's features to find job opportunities, network, and promote your brand. You can connect with colleagues, grow your career, showcase your professional achievements, engage with industry-related content, and more.
“LinkedIn account” and “LinkedIn plans” are often used interchangeably. Therefore, we will use both terms in our article.
LinkedIn Account Types: Free vs. Premium vs. Sales Navigator
For those who are new to the platform, the diversity of its subscriptions uk mobile phone number list can cause some confusion. So, let's break them down together.
LinkedIn's basic account is the foundation: it's free and available to everyone. It allows you to create a professional profile, connect with others, and share your skills and experiences. While the basic plan offers essential networking and prospecting opportunities, you may encounter some limitations in terms of visibility and advanced profile search options.
LinkedIn offers Premium subscription plans for those looking for additional features and increased visibility. Unlike the basic account, they give you greater access to profile information, the ability to see who has viewed your profile, and better messaging capabilities.
LinkedIn Premium offers several plans depending on your purpose, such as Premium Career, Premium Business, Recruiter Lite, including Sales Navigator.
Your trusted LinkedIn assistant
Optimize sales growth and exceed your lead generation goals on this platform.
Try it now and see the results
Your trusted LinkedIn assistant
Now, let’s talk in detail about the types of LinkedIn Premium accounts.
LinkedIn Premium Account Types
LinkedIn offers a variety of paid Premium subscriptions. The good news is that you can try out all the Premium features for free for one month .
Here is a list of LinkedIn Premium accounts:
LinkedIn Premium Career Account
LinkedIn Premium Business Account
LinkedIn Sales Navigator account (Core, Advanced, Advanced Plus)
LinkedIn Recruiter Lite Account
LinkedIn Recruiter Account
LinkedIn Learning Account
LinkedIn Premium Company Page Account
LinkedIn Premium Career Account
Are you looking to land your dream job and grow in your field? The Premium Career plan is just what you need! This subscription type helps you navigate your career path with confidence and efficiency.
5 InMail credits per month . Open the door to new opportunities with personalized messages to key contacts.
Profile Views. Get information from the last 365 days on who has viewed your profile and browse other accounts anonymously.
Open profile. Make sure that any recruiter (and other people on this platform) can contact you, even if they are not in your network.
Job and candidate information . Understand how you rank in the applicant pool.
Featured Candidate – Receive recommendations for jobs where you are a leading candidate.
Company Information . Follow the latest trends and opportunities within your target companies.
Insights into your CV . Use actionable feedback to fine-tune your LinkedIn resume and stand out to any recruiter.
LinkedIn Learning. Access over 21,000 courses to expand your knowledge and skills.
Interview prep tools . Land your dream job with expert advice, practice tools, and personalized feedback.
LinkedIn Premium Business Account
This LinkedIn account is perfect for you if you want to grow your network, connect with the right people, and take your professional brand to new heights.
LinkedIn Premium Business Account Features:
15 InMail credits per month . Connect and nurture valuable connections.
Unlimited search . Connect with the right professionals without limits.
Profile Views – Get insights into who has viewed your profile in the past year.
AI-powered coaching with LinkedIn Learning. Elevate your skills and professional brand.
Business Information – Research businesses relevant to your field.
Custom Button – Encourage people to visit your website with a special CTA button on your page.
Featured Profile Content – Pin key content to the top of your profile to maintain credibility.
AI-powered profile writing assistant. Use AI-powered suggestions to make your profile stand out. (This feature is limited to certain countries.)
LinkedIn Sales Navigator Accounts
LinkedIn Sales Navigator is your go-to solution for sales automation on LinkedIn. Unlike the basic LinkedIn account, Sales Navigator offers users 50 InMails, advanced filters for searching profiles, and many additional benefits.
More about search filters on LinkedIn
LinkedIn Basic account users have access to filters such as:
Name
Industry
Language
School
Post
Sales Navigator users will enjoy additional filters such as:
Company size
Post
Recent LinkedIn Activity
Seniority level
Company income
Recent changes in leadership
Years in current position
You can choose from the following subscriptions:
LinkedIn Sales Navigator Core
LinkedIn Sales Navigator Advanced
LinkedIn Sales Navigator Advanced Plus
Let's discuss each of them below.
LinkedIn Sales Navigator Core
This plan includes all essential business features and allows you to easily find potential customers in your target market.
LinkedIn Sales Navigator Core Account Features:
Profile Views Insights. Find potential customers that align with your ideal customer profile.
Unlimited people browsing. Connect with the right professionals without limits.
Custom lead and account lists. Manage your workflow and track leads better on LinkedIn.
Lead Saving. Save leads to track their activities.
Business Insights. Learn about business growth trends to improve your outreach strategy.
Profile Views. Get insights from the past 365 days on who has viewed your profile, providing valuable networking opportunities.
Lead and account recommendations. Automate your LinkedIn lead generation.
Sales Navigator Mobile App – Connect with leads and build relationships on the go.
As you can see, Sales Navigator Core is the first of LinkedIn’s three sales plans. It’s designed for professionals looking for new clients, partners, or buyers, and provides a solid foundation with options like advanced search, InMail messaging, and lead recommendations.
Try it now
Automate your performance on the LinkedIn Sales Navigator platform
LinkedIn Sales Navigator Advanced
This type of LinkedIn account is ideal for experienced sales professionals and teams. The plan enhances your capabilities by incorporating all the essential features of Sales Navigator Core, along with additional enhancements.
Sales Navigator Advanced account features that are not included in the Core subscription:
Account IQ. Streamline account research and planning.
TeamLink – Leverage your company’s network to discover the optimal approach to prospecting customer accounts.
Purchase intent signals. Receive notifications when potential leads show interest in your company.
Smart Links. Turn your content into a shareable link and monitor recipient engagement.
Usage Reports. See how your sales team is performing in Sales Navigator.
Enterprise License Management – Manage multiple licenses for your team.
Sales Navigator Advanced Plus
This comprehensive plan offers Core and Advanced features along with powerful CRM integration capabilities for enterprise sales teams.
Sales Navigator Advanced Plus features not included in other accounts:
Integrations with CRM platforms such as Microsoft Dynamics 365 Sales, Salesforce, or HubSpot's Smart CRM.
Data validation. Be informed when contact information is out of date (for example, when a contact has changed jobs).
Creating leads/contacts. Create new leads and contacts in the CRM from Sales Navigator.
ROI Reports – Get ROI reports that show how much value you’ve received from Sales Navigator.
LinkedIn Recruiter Lite
LinkedIn Recruiter Lite enhances your
recruiting by helping you identify candidates with the perfect combination of skills and experiences.
LinkedIn Recruiter Lite Features:
30 InMails per month . The power of InMails in Recruiter Lite is comparable to that of the Premium plans.
Profile Views. Access unlimited profile views from the last 90 days.
Advanced search filters. Find candidates through 20 filter categories.
Save Searches. Save your searches and receive alerts when new candidates appear.
Share notes on profiles and candidates with other members of your team.
Competitor analysis. See how your company performs in the recruitment market.
What is a LinkedIn account?
A LinkedIn account is a personal profile that allows you to use the platform's features to find job opportunities, network, and promote your brand. You can connect with colleagues, grow your career, showcase your professional achievements, engage with industry-related content, and more.
“LinkedIn account” and “LinkedIn plans” are often used interchangeably. Therefore, we will use both terms in our article.
LinkedIn Account Types: Free vs. Premium vs. Sales Navigator
For those who are new to the platform, the diversity of its subscriptions uk mobile phone number list can cause some confusion. So, let's break them down together.
LinkedIn's basic account is the foundation: it's free and available to everyone. It allows you to create a professional profile, connect with others, and share your skills and experiences. While the basic plan offers essential networking and prospecting opportunities, you may encounter some limitations in terms of visibility and advanced profile search options.
LinkedIn offers Premium subscription plans for those looking for additional features and increased visibility. Unlike the basic account, they give you greater access to profile information, the ability to see who has viewed your profile, and better messaging capabilities.
LinkedIn Premium offers several plans depending on your purpose, such as Premium Career, Premium Business, Recruiter Lite, including Sales Navigator.
Your trusted LinkedIn assistant
Optimize sales growth and exceed your lead generation goals on this platform.
Try it now and see the results
Your trusted LinkedIn assistant
Now, let’s talk in detail about the types of LinkedIn Premium accounts.
LinkedIn Premium Account Types
LinkedIn offers a variety of paid Premium subscriptions. The good news is that you can try out all the Premium features for free for one month .
Here is a list of LinkedIn Premium accounts:
LinkedIn Premium Career Account
LinkedIn Premium Business Account
LinkedIn Sales Navigator account (Core, Advanced, Advanced Plus)
LinkedIn Recruiter Lite Account
LinkedIn Recruiter Account
LinkedIn Learning Account
LinkedIn Premium Company Page Account
LinkedIn Premium Career Account
Are you looking to land your dream job and grow in your field? The Premium Career plan is just what you need! This subscription type helps you navigate your career path with confidence and efficiency.
5 InMail credits per month . Open the door to new opportunities with personalized messages to key contacts.
Profile Views. Get information from the last 365 days on who has viewed your profile and browse other accounts anonymously.
Open profile. Make sure that any recruiter (and other people on this platform) can contact you, even if they are not in your network.
Job and candidate information . Understand how you rank in the applicant pool.
Featured Candidate – Receive recommendations for jobs where you are a leading candidate.
Company Information . Follow the latest trends and opportunities within your target companies.
Insights into your CV . Use actionable feedback to fine-tune your LinkedIn resume and stand out to any recruiter.
LinkedIn Learning. Access over 21,000 courses to expand your knowledge and skills.
Interview prep tools . Land your dream job with expert advice, practice tools, and personalized feedback.
LinkedIn Premium Business Account
This LinkedIn account is perfect for you if you want to grow your network, connect with the right people, and take your professional brand to new heights.
LinkedIn Premium Business Account Features:
15 InMail credits per month . Connect and nurture valuable connections.
Unlimited search . Connect with the right professionals without limits.
Profile Views – Get insights into who has viewed your profile in the past year.
AI-powered coaching with LinkedIn Learning. Elevate your skills and professional brand.
Business Information – Research businesses relevant to your field.
Custom Button – Encourage people to visit your website with a special CTA button on your page.
Featured Profile Content – Pin key content to the top of your profile to maintain credibility.
AI-powered profile writing assistant. Use AI-powered suggestions to make your profile stand out. (This feature is limited to certain countries.)
LinkedIn Sales Navigator Accounts
LinkedIn Sales Navigator is your go-to solution for sales automation on LinkedIn. Unlike the basic LinkedIn account, Sales Navigator offers users 50 InMails, advanced filters for searching profiles, and many additional benefits.
More about search filters on LinkedIn
LinkedIn Basic account users have access to filters such as:
Name
Industry
Language
School
Post
Sales Navigator users will enjoy additional filters such as:
Company size
Post
Recent LinkedIn Activity
Seniority level
Company income
Recent changes in leadership
Years in current position
You can choose from the following subscriptions:
LinkedIn Sales Navigator Core
LinkedIn Sales Navigator Advanced
LinkedIn Sales Navigator Advanced Plus
Let's discuss each of them below.
LinkedIn Sales Navigator Core
This plan includes all essential business features and allows you to easily find potential customers in your target market.
LinkedIn Sales Navigator Core Account Features:
Profile Views Insights. Find potential customers that align with your ideal customer profile.
Unlimited people browsing. Connect with the right professionals without limits.
Custom lead and account lists. Manage your workflow and track leads better on LinkedIn.
Lead Saving. Save leads to track their activities.
Business Insights. Learn about business growth trends to improve your outreach strategy.
Profile Views. Get insights from the past 365 days on who has viewed your profile, providing valuable networking opportunities.
Lead and account recommendations. Automate your LinkedIn lead generation.
Sales Navigator Mobile App – Connect with leads and build relationships on the go.
As you can see, Sales Navigator Core is the first of LinkedIn’s three sales plans. It’s designed for professionals looking for new clients, partners, or buyers, and provides a solid foundation with options like advanced search, InMail messaging, and lead recommendations.
Try it now
Automate your performance on the LinkedIn Sales Navigator platform
LinkedIn Sales Navigator Advanced
This type of LinkedIn account is ideal for experienced sales professionals and teams. The plan enhances your capabilities by incorporating all the essential features of Sales Navigator Core, along with additional enhancements.
Sales Navigator Advanced account features that are not included in the Core subscription:
Account IQ. Streamline account research and planning.
TeamLink – Leverage your company’s network to discover the optimal approach to prospecting customer accounts.
Purchase intent signals. Receive notifications when potential leads show interest in your company.
Smart Links. Turn your content into a shareable link and monitor recipient engagement.
Usage Reports. See how your sales team is performing in Sales Navigator.
Enterprise License Management – Manage multiple licenses for your team.
Sales Navigator Advanced Plus
This comprehensive plan offers Core and Advanced features along with powerful CRM integration capabilities for enterprise sales teams.
Sales Navigator Advanced Plus features not included in other accounts:
Integrations with CRM platforms such as Microsoft Dynamics 365 Sales, Salesforce, or HubSpot's Smart CRM.
Data validation. Be informed when contact information is out of date (for example, when a contact has changed jobs).
Creating leads/contacts. Create new leads and contacts in the CRM from Sales Navigator.
ROI Reports – Get ROI reports that show how much value you’ve received from Sales Navigator.
LinkedIn Recruiter Lite
LinkedIn Recruiter Lite enhances your
recruiting by helping you identify candidates with the perfect combination of skills and experiences.
LinkedIn Recruiter Lite Features:
30 InMails per month . The power of InMails in Recruiter Lite is comparable to that of the Premium plans.
Profile Views. Access unlimited profile views from the last 90 days.
Advanced search filters. Find candidates through 20 filter categories.
Save Searches. Save your searches and receive alerts when new candidates appear.
Share notes on profiles and candidates with other members of your team.
Competitor analysis. See how your company performs in the recruitment market.