The Importance of Online Reviews

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As with case studies, don’t overlook the importance of review sites and directories if you want to increase your leads. In fact, research shows that 88% of potential customers trust online reviews as much as personal recommendations, and 85% of consumers say they read up to ten reviews before making a purchase .

Directories are similar in that they make it easier pakistan mobile database for people to find your business. Make sure you provide as much information as possible to make your profile stand out, and use the right keywords so your audience can find you. If your target audience is looking through directories, there is a good chance they are looking for a solution and will be much easier to convert, so make sure you are visible to them.


Once you’ve decided on the topic and style of content you want to offer, you need to join the big debate about gated content. Gated content means that the person viewing the page must leave their contact information (usually name, company, email, and sometimes phone number) before they can access the content. People are more likely to sign up and hand over their information if they know they can get something valuable, speeding up B2B lead generation.