As with transactional messages, companies must have the customer's explicit list of estonia whatsapp phone numbers opt-in before sending them any campaigns or messages through the app.
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Studies show that WhatsApp Business is 38 times more effective than channels such as SMS, which reaffirms the penetration and adoption that this channel has in the lives of customers.
In fact, 9 out of 10 users revealed that they prefer to communicate or receive offers from their favorite brands through messaging channels such as WhatsApp, so adopting this new messaging strategy will bring high-impact results for your company, while strengthening your Customer Experience .
This new functionality, combined with an omnichannel strategy and the possibility of implementing Chat Bots, will allow companies to have a more comprehensive conversational commerce strategy than ever before.