7 Steps to Running a Successful B2B SaaS ABM Campaign

[jakariai065]

There is an old web page from Mindset, a Swedish management training company. It starts with a problem statement and turns it into a story based on an inconvenient truth about business. It presents a good solution and backs it up with good arguments. The visuals also play a big role in the whole value proposition. I like this example because it is very different from the others.

3. Campaign Monitor
The strength of Campaign Monitor's value proposition is its bulgaria mobile database simplicity and clarity. It clearly states what it is and what value the customer gets.

4. Intercom
Intercom offers a live chat service for websites that you've probably used before. It's the little blue box on the right in the picture above.

It would have been easy for Intercom to write a value proposition for its website about how it is the best chat solution in the world. I am glad that the company pushed itself to really think about the value it offers and the work it needs to do. The reason we are implementing a chat service is to communicate with our customers, and that is what Intercom so brilliantly communicates in its value proposition.