This is perhaps the most complex aspect, because if we limit ourselves to using the Organic Competitor tool , SEMrush will certainly produce a large list of websites that have keywords in common with my site of interest, but among these websites, the transversality that we are looking for to make a difference in terms of transversal interests will most likely not immediately emerge.
At this point we have two possible paths to follow, a qualitative one based on individual experience and a quantitative one based on the analysis of textual content.
The qualitative approach requires hypotheses that come from our experience, from personal knowledge, from the private perceptive world and/or even better from the experience of those who know the characteristics of the what is a loan? target audience better than us, such as our client . In this sense, a good brief can really make the difference, so I invite you to never underestimate the collection of preliminary information. They are worth gold.
The quantitative way is instead linked to the analysis of the textual content, of ALL the textual content present in the first 100 web pages that are positioned on Google for a broad and generic keyword. Unlike the information that can emerge with SEMrush, a software like SEO-Hero.tech, which simply deals with extracting the most frequent textual entities regardless of search volumes, can bring out very interesting transversality net of the stop words and all the background noise that inevitably comes to be found in the output.